Automobile Lamborghini has teamed up with Animoca Brands to bring its cars into the world of Web3 gaming.
On October 2, the multi-billion dollar car manufacturing company announced the creation of a Web3 platform called “Fast ForWorld”, which allows its users to purchase, own, and drive Lamborghini cars virtually, within Motorverse games.
The two brands first announced this partnership back in Aug. 8 2024 as a brand engagement strategy to engage “motorsport fans and gamers with Web3 gaming experience.” Moreover, this is the first time Lamborghini will engage its cars in the growing world of Web3.
According to the announcement, the first version of the platform will be open to users on November 7, 2024.
The platform is designed and created by Gravitaslab, a subsidiary of Anomica Brands, and seems to offer some interesting features, including a virtual version of Lamborghini cars that can be used in many games, such as Torque Drift 2 and REVV Racing. It also promises to offer seamless gaming experiences for gamers to have a reality feel of Lamborghini cars in virtual environments.
The first digital car to be released on “Fast ForWorld” will be the Lamborghini Revuelto, which will be available immediately after it goes live.
According to Anomica Brand, “The car serves as the entry key to an interoperable ecosystem, and is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits both within the platform and beyond.”
