Uniswap Labs has made a big splash blockchain gaming scene by acquiring ‘Crypto: The Game’ (CTG), a popular survival game played on the blockchain. The second season of CTG was a huge hit, with all 800 spots snapped up in just 13 minutes.
Recognizing its appeal to both hardcore crypto enthusiasts and newcomers alike, Uniswap Labs announced the acquisition with excitement.
Mary-Catherine Lader, Uniswap Labs’ Chief Operating Officer, shared her enthusiasm, stating, “We’ve seen CTG generate a ton of excitement and Uniswap is focused on making on-chain experiences more human and fun.” While they have kept the purchase price under wraps, it’s a mix of cash, tokens, and equity.
As part of the deal, CTG’s founders—Dylan Abruscato, Tyler Cagle, and Bryan Lee—will now be part of the Uniswap team. They are already hard at work on season three and brainstorming new ways to bring interactive crypto adventures to players.
Uniswap Labs has had a bustling year, marked by significant milestones such as the release of UniswapX, the submission of v4 for security evaluations, the introduction of the Uniswap Wallet, and the expansion of support to additional blockchain networks.
With more initiatives on the horizon, the company remains dedicated to crafting top-tier on-chain solutions for its user base. The recent addition of CTG to Uniswap Labs is met with enthusiasm. CTG, initially launched as an interactive on-chain game, garnered attention across Crypto Twitter during its first two seasons.
Participants engaged by investing 0.1 ETH, joining tribes, tackling daily challenges, and voting each other out during the ten-day seasons, ultimately competing for the grand prize. Known for its unpredictable twists, the game’s transition to Uniswap promises fresh avenues for exploring consumer crypto experiences.
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