The renowned soccer player Lionel Messi has made headlines this summer by joining Major League Soccer’s Inter Miami in the US. What’s particularly interesting is the crypto connection with his team’s jersey sponsor, XBTO, a market-making and venture capital company.
As per the reports, Messi’s jersey proudly displays the name “XBTO” on the front, and the partnership has garnered significant attention. XBTO, previously operating discreetly, aims to increase its visibility, especially in crypto-friendly Miami.
The company’s founder, Philippe Bekhazi, revealed their intention to step into the spotlight and showcase their presence in the crypto world.
The soccer jerseys featuring Messi’s name and “XBTO” are in high demand, with reports suggesting they are sold out until fall.
It’s worth noting that XBTO’s partnership with the team was established in 2021, well before Messi’s arrival in Miami, making it a well-timed and successful deal for the company.
Despite the larger font size of “XBTO” compared to other sponsors like Apple TV, Adidas, MLS, and the club itself, this sponsorship has brought considerable attention to the crypto company. It is said to have cost them a modest amount, considering the massive figures involved in Messi’s deal.
It’s essential to mention that XBTO claims to have no dealings with US investors, which alleviates the company from any concerns that the regulators in the states may have.
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Overall, the XBTO-Messi partnership has been a significant success for both parties and has caught the attention of the sports world, solidifying Messi’s status as a Florida Man and boosting XBTO’s profile in the crypto market.
