American record label conglomerate Warner Music Group unveils “Rhythm City,” a first-of-its-kind music-themed social roleplay experience on Roblox.
According to the press release, Rhythm City will introduce users to artists and music through social roleplay and provide them access to a collection of digital items sold exclusively on Roblox.
Rhythm City is developed in collaboration with leading gaming and content company Gamefam. WMG collaborated with Gamefam to provide a unique experience that combines essential gameplay components with the power of music.
Roblox users will have the chance to explore and connect with friends in Rhythm City and participate in mini-music challenges by selecting from a variety of positions such as music producer, DJ, dancer, etc.
Rhythm City will also offer virtual performances and events with a few WMG artists. On February 4, 2023, Rhythm City will be available on the Roblox platform across Android, iOS, Mac, Windows PC, and Xbox One.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG stated “WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”
Joe Ferencz, Founder and CEO at Gamefam, added “WMG has been a brilliant partner in pushing innovative strategies, and together with our expertise, we’ve channeled that into production excellence creating a new community for music lovers in the metaverse.”
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