The South Korean automaker Hyundai Motor finally unveils the NFT membership program “IONIQ Citizenship” for its electric vehicle (EV) IONIQ 6.
According to the press release, owners of the IONIQ 6 NFT are given access to unique experiences and services through IONIQ Citizenship. IONIQ 6 NFT is the second NFT collection from Hyundai after Shooting Stars NFT launched in May.
On the same day as the world debut of the IONIQ brand’s much-anticipated “Electrified Streamliner,” Hyundai Motor unveiled the 5,000 distinct IONIQ 6 NFTs.
There are six different themes available in the IONIQ 6 NFT Collection: Fun Driving, Stress-Free Driving, Work, Socializing, Healing, and Entertainment.
In order to lower the entry barrier and encourage people to partake in the “unique experiences”, Hyundai Motor offered the IONIQ 6 NFT Collection by airdrop for free as opposed to via sales.
Beyond its usefulness in the physical world, IONIQ Citizenship aspires to broaden the range of distinctive electrified client experiences offered by the IONIQ range to the digital sphere, which is unconstrained by physical boundaries.
The membership will offer exclusive access to “digital spaces, special digital content, and physical items” related to IONIQ 6. The rarity of particular utilities may vary.
The IONIQ Citizenship pass will enable access to virtual fashion giveaways and special VIP access on “Planet Hyundai”, the virtual world created by Hyundai Motor that launched on ZEPETO.
Additionally, the NFT owners will have the option to use a gift card to purchase a physical custom phone cover from NFTYC, a subsidiary of the popular tech accessory company CASETiFY.
Hyundai Motor will then create an interactive virtual space for NFT holders’ exclusive event titled “IONIQ Digital Garage”.
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Thomas Schemera, Executive VP, Global CMO, and Head of Customer Experience Division, Hyundai Motor stated “We will continue to provide phygital experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology.”
Beginning in August, Hyundai Motor will keep updating the NFT community on the creative experiences offered by the IONIQ lineup through the release of “Capsule IONIQ,” an NFT newsletter for the community.
