The famous filmmaker, Spike Lee, took over the sneaker culture when he played Mars Blackmon in ‘She’s Gotta Have It’ during the mid-80s. It was Lee’s first feature-length film and he’s now reviving it in an upcoming NFT collection.
Mars Blackmon is considered as the original sneakerhead as he endorsed arguably the most iconic sneakers ever made, the Air Jordans 1. This endorsement was made in Spike Lee’s first film She’s Gotta Have It.
Spike Lee has partnered up with ‘The Visible Project’ to drop an NFT collection centered on She’s Gotta Have It.
The NFT collection will have a total of 3,945 NFTs of original frame-by-frame stills of Mars Blackmon, which will feature “unique generative properties inspired by the film”. Additionally the work of art designers Tré Seals and Adrian Franks’ will also be included in the collection.
As for rarity, Lee’s NFT collection will include his personal signature in his favorite color, fuchsia. It was revealed that after a couple of days of the mint event, the generative algorithm will randomly unveil and distribute the 3,945 NFTs to holders. Mars NFTs are going to be Ethereum-based.
The NFT collection doesn’t have a release date or set prices at the moment, but sources claimed that the team is observing the market to fine-tune those details.
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Sources teased that the collectors can expect some rare one-of-one NFTs in the collection. Each NFT will grant holders membership access to the Visible Project along with various benefits.
Moreover, the sneakerhead filmmaker will be taking the position of Chairman for The Visible Project, which he described as “a new age democratized content incubator, powered by NFT’s from legendary creators. In addition to creating a new mechanism for successful filmmakers and brands to enter into Web3, the Visible Project dedicates a portion of every sale directly to content development from the next generation.”
