In Brief:
- Michael Jordan and his son Jeffrey Jordan soon to launch HEIR, a fan engagement app platform
- The platform will be built on the Solana blockchain.
- HEIR is designed to bring professional athletes closer to their most ardent supporters.
The latest celebrity to ignite interest in crypto space especially the Web3 technology is none other than the NBA legend Michael Jordan.
Today, Michael Jordan and his son Jeffrey Jordan disclosed their plan to launch HEIR, a fan engagement app platform built on Solana blockchain.
The platform, HEIR, is designed to bring professional athletes closer to their most ardent supporters. The platform will feature an HEIR token minted on the Solana blockchain.
Further, this token will showcase NFT assets and community-building features that allows fans to join an athlete’s limited capacity “huddle” for more exclusive access and other perks.
HEIR Inc will be led by Jeffrey Jordan, Daniel George and Jeron Smith, a trio of media, entertainment and marketing execs. The company has raised $10M from Alexis Ohanian, Lonzo Ball and Thrive Capital and it will be launched in 2022.
HEIR is the latest addition in the list of platforms like Rally and Roll where athletes, entertainers, artists, influencers and sometimes, fans mint crypto tokens. These tokens are purchased to support these celebs, earn access to exclusive perks, and potentially benefit in case their ‘star quotient’ rises.
In March, Michel Jordan had taken part in NBA Top Shot maker Dapper Labs’ $305 million funding round, and also participated in November’s $150 million Series C round for Mythical Games.
Speaking of Dapper Labs, in September, it signed a deal with the NFL and NFLPA to create an NFT marketplace like NBA top shot.
