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NFT News

Facebook to Include NFT Features in Novi Digital Wallet

Facebook executive David Marcus said the company is looking at a number of ways to get involved in the space.

Written By Dhara Chavda Dhara Chavda
Published 2021-08-26·Updated 10 months ago
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Facebook to Include NFT Features in Novi Digital Wallet

In Brief:

  • Facebook may include NFT features in its digital wallet.
  • A Facebook executive says Facebook is in a good place to involve with the crypto space.

In an interview with Bloomberg TV, Facebook executive, David Marcus said that Facebook might look to integrate non-fungible tokens (NFT) and related features into its Novi digital wallet. Marcus specified that Facebook is in a good position to involve with the space in multiple ways.

“We’re definitely looking at the number of ways to get involved in the space because we think we’re in a really good position to do so,” Facebook executive David Marcus said Tuesday in an interview on Bloomberg Television.

Marcus said that users could use Novi wallet to hold NFTs. He said, “When you have a good crypto wallet like Novi will be, you also have to think about how to help consumers support NFTs,” he added. “We’re definitely thinking about this.” Although he wasn’t very specific about what kinds of NFT-related products Facebook might build.

Marcus also said that the Wallet is all ready to launch. However, Facebook is waiting until the regulators approve Diem to launch the wallet. 

NFTs are currently the hottest trend in the crypto space. It has attracted celebrities as well as several companies outside the space. NFTs have rapidly taken over the DeFi space and has no signs of subsiding. 

Considering Facebook’s brand value and capacity for exposure, the NFT market could grow even more popular.

Also Read: Meta Allows Facebook & Instagram Users in the US to Share NFTs

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Dhara Chavda
By Dhara Chavda
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Dhara Chavda is a Research Analyst at The Crypto Times. She covers U.S. crypto regulation — including the CLARITY Act and GENIUS Act — DeFi security and major protocol exploits, and investigations into crypto fraud and enforcement actions. Her work emphasizes primary sourcing and on-chain verification over secondary commentary. Dhara joined The Crypto Times in 2020 and has followed every major market cycle since — the 2021 bull run, the 2022 Terra and FTX collapses, the 2023 banking turmoil, the 2024 spot Bitcoin ETF launch, and the 2025–2026 regulatory cycle — first assigning and reviewing the desk's coverage, and now writing it herself. Her reporting has been cited by international outlets including TheStreet and Argentina's La Nación. She holds a Bachelor of Engineering in Computer Engineering from Gujarat Technological University (GTU), which informs her technical reporting on on-chain data, smart contract analysis, and protocol architecture.

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