The beverage firm Coca-Cola announced the launch of its generative NFTs on Polygon to celebrate International Friendship Day! The NFTs created by Tafi, an avatar creating company are one-of-a-kind in the truest sense as they are shareable!
The ‘bubbles inside a Coke bottle’ inspired NFTs were airdropped to digital wallets of existing Coca-Cola NFT owners on July 30. The collectibles come with functionality like ‘share-to-reveal’ where each NFT will be revealed after being shared with a friend.
Coca-Cola NFT owners will enjoy utilities, rewards and other perks, like Coke Studio-powered experiences, gaming events and early access to Coca-Cola Creations limited-edition product launches.
Coca-Cola revealed that it has several metaverse events lined-up throughout 2022, with activities planned for Halloween in October. Well, singles won’t be left out by the beverage firm either as it has something for International Singles Day in November too.
Coca-Cola had first revealed its plan to create more than 4,000 digital collectibles, starting on International Friendship Day 2021 with a “loot box” auction benefiting Special Olympics International.
Pratik Thakar, Head of Global Creative Strategy, Coca-Cola said, “International Friendship Day—which launched our metaverse journey in 2021—is the perfect milestone opportunity to thank and celebrate the people who have joined us”.
Thakar added that the firm hopes to strengthen and expand its Real Magic’ community via connections through a variety of physical and virtual Coca-Cola experiences.
Thakar further elaborated that the firm will continue to learn in the fast-paced space via limited-edition NFT launches tied to key cultural moments by focussing on building a virtual ecosystem all the while surprising and delighting fans.
