Uniswap Labs has officially entered the token launchpad market with the launch of Pools.trade, a platform built for Robinhood Chain that provides users with a single interface to create, discover, and trade tokens. The launch is a major step forward for the decentralized exchange.
According to the official announcement, Uniswap is now able to support projects from their inception, not just after tokens begin trading, allowing new assets to launch directly into Uniswap v4 liquidity pools with permanently locked liquidity.
Robinhood Chain, which publicly launched in July with Uniswap serving as its primary automated market maker (AMM), has quickly become a growing destination for retail traders and memecoin activity.
Robinhood Chain is the brokerage’s Layer-2 network, launched publicly in July with Uniswap as its primary AMM, and it has quickly skewed toward retail and memecoin activity — an unusual profile for infrastructure tied to a mainstream, publicly listed broker. That backdrop is what makes Pools.trade notable: Uniswap is embedding token creation directly into a fast-growing retail chain rather than a crypto-native one.
Pools.trade strengthens that relationship by giving creators direct access to Uniswap’s liquidity infrastructure from day one while broadening the protocol’s role across the network.
How Pools.trade works
Pools.trade offers two different token launch formats designed for different types of projects.
The Crowd Launch model opens a four-hour bidding period using a time-weighted average pricing (TWAP) mechanism to reduce bot activity and bundled purchases. Tokens become tradable only if the launch reaches a $10,000 fully diluted valuation (FDV); otherwise, all participants receive refunds.
The Instant Launch option allows projects to go live immediately using a bonding curve, without any minimum fundraising requirement.
In both cases, every project ends in a Uniswap v4 liquidity pool with permanently locked liquidity. Trading fees are automatically added back into the pool, preventing creators from removing the initial liquidity. That permanently locked liquidity is a direct answer to one of the most common failure modes on memecoin launchpads—the “rug pull,” where a creator drains the pool after launch. By locking liquidity and routing trading fees back into the pool, Pools.trade removes the creator’s ability to pull the initial liquidity, though it does not address other risks such as concentrated token ownership or worthless projects.
Pools.trade also does not charge a separate launchpad fee. Instead, it uses Uniswap’s standard 0.25% liquidity provider fee, while creators can optionally receive 0.05% of trading fees.
New tokens draw attention
The platform’s launch quickly drew attention to newly listed tokens, especially FRONG and POOLS, which gained popularity across crypto social media.
However, Uniswap has not identified either token as an official ecosystem asset or endorsed any projects listed on Pools.trade. The company says it has not independently reviewed or verified listed tokens and advises users not to treat them as recommendations.
The excitement reflects a common trend in crypto, where major product launches often trigger speculative trading before projects establish real utility. At the same time, Pools.trade has increased competition among existing Robinhood Chain launchpads, with several launch-related tokens seeing sharp price swings as traders shifted toward the new platform.
The move puts Uniswap in direct competition with the pump.fun-style launchpads that have driven much of Robinhood Chain’s early volume, using its own liquidity infrastructure as the differentiator. The chain has already produced extreme moves, one recent token, PIPEDOG, surged over 140x within hours of launch—underscoring both the speculative appetite Pools.trade is tapping and the volatility risk for participants.
UNI On-Chain strength
The launch has also come alongside improving on-chain data for UNI, Uniswap’s governance token.
According to blockchain analytics firm Santiment, UNI’s supply on centralized exchanges has fallen 15.7% over the past month as of August 6, while its price has risen about 47% since early July.
Although lower exchange balances can suggest reduced selling pressure, they do not guarantee further price gains because tokens may simply be moving between wallets or custodians.
Santiment also reported that online discussion around Uniswap reached its highest level since late 2025 after the Pools.trade announcement, showing renewed interest in the protocol.
Robinhood chain growth
Pools.trade launch triggers high decentralized trading activity on Robinhood Chain. Recently, DefiLlama reported daily DEX volume of around $520 million and stablecoin market capitalization of nearly $598 million as of August 6, indicating increasing retail engagement.
Uniswap’s launchpad is an opportunity for the platform to go beyond trading and liquidity into the space of token creation itself. The permanently locked liquidity addresses one of the common risks, but investors should still be mindful of speculation, concentrated ownership, weak project fundamentals, and high price volatilities.
The long-term success of Pools.trade will depend on whether new projects can keep attracting users and trading activity after the initial hype. Traders will also be watching how many launches succeed and whether Robinhood Chain continues to grow.
Also Read: PIPEDOG Meme Coin on Robinhood Chain Surges Over 140X Within Hours of Launch
