Binance says its newly launched stock trading product has crossed $1 billion in assets under management (AUM) within its first 30 days, alongside more than $3 billion in cumulative trading volume since the June 1 launch. The exchange, which gives eligible non-U.S. users access to more than 7,000 U.S. stocks and ETFs settled in stablecoins directly within its app, disclosed the figures in a July 1 announcement.
The numbers, provided by Binance itself, mark one of the faster ramps the exchange has reported for a new product category, and they arrive as competition to bring equities onto crypto platforms intensifies.
The reported figures
According to Binance, the product, officially called Direct Stocks, averaged $42 million in daily inflows over the period. The company said approximately 73% of users came from emerging markets, and that fractional orders, which let users invest with as little as $5, accounted for about 35% of total trading volume, having briefly peaked near 72% in the days after launch before settling closer to 20%.
Binance also pointed to engagement metrics it frames as evidence of considered investing rather than casual speculation: about 1 in 7 visitors to its stock trading page registered an account, and nearly 90% of those new sign-ups went on to place a trade. Of the more than 7,000 available stocks and ETFs, the company said nearly 740 have been traded so far, with roughly 71% of equity holdings concentrated in the technology sector and close to half of that in semiconductor names — a tilt the exchange links to AI-related investor interest.
“A billion dollars in 30 days is a sign of the demand that has been waiting decades for a door to walk through,” said Shunyet Jan, Binance’s Head of Exchange and Trading. “We built this for the hundreds of millions of people who never had a way in.”
The access gap Binance is targeting
Binance frames the launch around a genuine, well-documented gap: its research arm cites data showing only around 11% of adults worldwide hold a brokerage account, and that foreign investors hold roughly 18% of U.S. equities despite those markets representing about half of global stock capitalization. Direct Stocks lets users buy fractional shares using stablecoins or BNB without opening a traditional brokerage account, a pitch aimed squarely at users in regions traditional brokerages have historically underserved, which the company says make up the large majority of its user base for the product.
Part of a broader push into tokenized markets
The milestone follows the June launch of bStocks, Binance’s tokenized 1:1 U.S. securities product, which the exchange said separately reached $100 million in AUM within two weeks. Structurally, the two products differ: Direct Stocks involves buying real shares through Binance’s brokerage entity, Nest Trading Limited, while bStocks are certificates issued by Binance affiliate BTech Holdings that track those shares 1:1 and can trade 24/7 on-chain — a distinction the exchange has emphasized is not the same as directly holding a company’s stock. It follows an earlier disclosure that the platform had reached $400 million in AUM just a week after launch, and it builds on a broader “One Account, Every Market” strategy that also includes equity-linked perpetual futures — a category that saw retail pile into more than $9 billion in synthetic SpaceX exposure around that company’s Nasdaq listing.
The broader competitive context
Binance is not alone in this push. Coinbase, Kraken’s Payward Services, Bitget, and others have launched or expanded their own stock and tokenized-equity products in recent months, meaning Binance’s numbers reflect activity on one platform rather than the category as a whole.
The projection that AUM “could exceed $10 billion” by the end of 2026 is Binance’s own forward-looking estimate, and the company has described it as illustrative rather than a guarantee. As with any self-reported growth metric, the figures are worth treating as a data point from an interested party rather than independently verified market data — though the broader trend they point to, tokenized and stablecoin-settled access to U.S. equities, is one that multiple platforms and blockchain-analytics firms have independently corroborated is accelerating.
If Binance’s user breakdown holds, the product is a real test of a long-standing thesis in crypto: that stablecoins and mobile-first exchanges can extend access to U.S. equities faster than traditional brokerages have managed in regions where bank accounts, minimum balances, and cross-border settlement have historically been barriers. Whether that activity represents durable, long-term investing or a temporary function of low fees and easy onboarding will likely become clearer over the coming months, as the product moves past its initial launch surge.
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