Binance Stocks has surpassed $400 million in assets under management (AUM) just a week after launch, according to a statement from Binance. The figure comes shortly after the platform introduced access to U.S.-listed stocks and ETFs.
Binance said the milestone reflects early activity on the new offering, which allows eligible users to trade both stocks and crypto on the same platform. The service went live on June 1 and provides access to more than 7,000 U.S.-listed securities.
In a post on X, Binance said, “Binance Stocks has surpassed $400M in AUM. Thank you to our global community for being part of this journey. We’re just getting started. Onwards and upwards.”
Strong early demand for stock trading
The early activity points to demand for broader investment options within crypto platforms. Binance’s move into equities gained traction shortly after launch. Users can buy fractional shares starting at $5 and trade stocks and ETFs during weekday hours. Purchases can also be made using supported crypto balances, including select stablecoins and BNB.
The offering differs from earlier crypto-based equity products. Eligible users receive beneficial ownership of the underlying securities through a regulated U.S. clearing broker, giving them access to dividends and corporate actions tied to the holdings.
From direct equity to tokenized bStocks
Before launching direct stock trading, Binance had already offered products tied to traditional markets. Its equity-linked perpetual contracts and pre-IPO offerings gave traders exposure to stock price movements through derivatives.
Those products did not involve ownership of underlying shares. The new stock platform introduces direct equity exposure within the Binance ecosystem.
Binance also plans to introduce a product called bStocks in the coming weeks, which would allow selected equities to be converted into tokenized securities, subject to regulatory approval. If approved, the product would link traditional equities with blockchain infrastructure and enable tokenized stocks to be used in on-chain settlement and decentralized finance applications.
Tokenized assets gain momentum
The milestone comes as interest in tokenized real-world assets continues to grow across the crypto industry. Binance Research identified RWAs in a report released on Monday as one of the faster-growing segments, even as overall market conditions remain uneven.
Competition in tokenized equities is also increasing, with several firms working on ways to connect stock ownership with blockchain systems.
At the same time, the model still faces practical and regulatory hurdles. These include brokerage rules, custody requirements, investor eligibility checks, and how corporate actions are handled. Tokenized equities also require clear rules on redemption, liquidity, and compliance.
Binance’s $400 million AUM figure offers an early indication of demand for its stock offering shortly after launch.
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