Key Highlights
- Strive bought 17.76 BTC, increasing its total Bitcoin holdings to 19,882 BTC.
- The company has purchased more than 3,700 BTC in 2026 through steady purchases and acquisitions.
- Strive funds its Bitcoin purchases through SATA preferred stock while maintaining cash reserves and growing investments.
Strive Inc, an asset management firm, has added another 17.76 Bitcoin (BTC) to its treasury, bringing its total holdings to 19,882 BTC.
According to its Form 8-K filing dated July 6, 2026, the company purchased the Bitcoin between June 29 and July 2, 2026, at an average price of about $59,850 per Bitcoin.
With this purchase, the Nasdaq-listed company, which trades under the ticker ASST, is now just 118 BTC away from reaching the 20,000 Bitcoin milestone. The growing stash also keeps Strive among the world’s largest public companies holding Bitcoin.
Closing in on 20,000 BTC
The company said the latest purchase came as its financial position also improved. Strive reported that its cash and cash equivalents increased by $11.7 million, rising from $141.7 million on June 26 to $153.4 million on July 2. At the same time, the fair value of its 505,000 STRC shares climbed by $6.721 million to $44.379 million.
Before the latest purchase, the company ended the second quarter with 19,864 BTC, meaning the new acquisition pushed its total holdings to 19,882 BTC. According to data from Bitcoin Treasuries, Strive now ranks seventh among public companies by Bitcoin holdings, behind Bullish and ahead of SpaceX.
A year of steady buying
While the purchase of 17.76 BTC is relatively small, it continues the company’s steady accumulation strategy this year. Throughout the second quarter of 2026, Strive added about 3,264 BTC to its treasury through a combination of market purchases and corporate transactions.
One of its biggest purchases came in May 2026, when Strive bought more than 2,500 BTC for about $185.2 million. The company paid an average price of around $74,092 per Bitcoin during that purchase. A few weeks later, it added another 73 BTC for about $4.7 million at an average price of $63,646.
Between June 15 and June 21, Strive expanded its treasury again by buying 759 BTC for roughly $50 million at an average price of about $65,850. In short, since the beginning of 2026, Strive has added more than 3,700 BTC to its balance sheet.
Some of those coins came from direct market purchases, while others were added through the company’s merger with Semler Scientific. Instead of slowing down during periods of price swings, Strive has continued to increase its Bitcoin holdings whenever it sees an opportunity.
How Strive funds its Bitcoin strategy
Strive primarily uses SATA perpetual preferred stock to make most of Bitcoin purchases. This allows the company to raise money without issuing more common shares, helping it avoid reducing the ownership percentage of existing shareholders.
The company recently increased the dividend on the preferred stock to about 13% while continuing to use the proceeds to expand its Bitcoin treasury.
Bitcoin holds above $60K
This latest purchase comes as Bitcoin holds strong around $60K. At press time, Bitcoin was trading for $61,769, down 1.41% in the last 24 hours but up 4.62% a week.
Trading volume increased 63% over the past 24 hours to approximately $29.2 billion. Higher trading volume alongside a price decline may indicate increased selling activity, although trading volume alone does not confirm market direction.
Also Read: Peter Schiff: Strategy Will Lose Far Greater For Selling Bitcoin
