Key Highlights
- Binance has launched a Pizza Day-themed Word of the Day campaign.
- The activity runs from May 18 to May 24, 2026.
- Users must submit at least three correct WOTD answers to become eligible.
Binance has launched a new Word of the Day campaign tied to Bitcoin Pizza Day, using its weekly quiz format to test users on crypto-related terms.
According to the exchange’s announcement, the activity began on May 18 at 00:00 UTC and will remain open until May 24 at 23:59 UTC. The theme for this week’s campaign is “Binance Pizza Day,” a reference to the annual Bitcoin Pizza Day marked on May 22.
The Word of the Day, or WOTD, is Binance’s educational guessing game where users identify crypto-related words based on daily clues. For this campaign, Binance said users can play up to two WOTD games per day during the activity window.
What is Bitcoin Pizza Day?
Bitcoin Pizza Day marks the first widely recognized real-world purchase made with Bitcoin.
On May 22, 2010, Florida-based programmer Laszlo Hanyecz paid 10,000 BTC for two pizzas after posting on the BitcoinTalk forum that he wanted to buy food using Bitcoin. Another user accepted the offer and arranged the pizza order, completing what later became one of the most famous transactions in crypto history.
At the time, Bitcoin had little market value and was still an experimental peer-to-peer payment system used by a small online community. The 10,000 BTC spent on the pizzas later became symbolic of Bitcoin’s rise from a niche digital currency project to a global asset traded across institutional markets, exchanges, and ETFs.
Bitcoin Pizza Day is now observed every year on May 22 across the crypto industry. Exchanges, wallet providers, and blockchain projects often use the date for community campaigns, educational activities, and promotions linked to Bitcoin’s early history. Binance’s Pizza Day-themed WOTD campaign follows that annual pattern by connecting its word-guessing game to one of Bitcoin’s best-known adoption milestones.
SB Seker, Head of APAC, Binance, told The Crypto Times, “Bitcoin Pizza Day has become one of crypto’s most celebrated traditions because it captures something essential: innovation happens when someone is willing to try something new, even if it seems impractical at the time.“
Eligibility linked to correct answers
To qualify, users must submit at least three correct answers during the campaign period. Binance said eligible users who meet this threshold will be included in the distribution of token voucher rewards.
The main reward pool will be allocated based on each eligible user’s share of correct answers compared with the total correct answers submitted by all participants. Binance has also set a per-user cap for the distribution.
A separate allocation is available for users who answer at least three WOTD questions correctly and participate on five or more separate days during the campaign period.
Campaign also targets new user registrations
The exchange also linked the WOTD campaign to its new-user referral program. Binance said new users who register through the WOTD referral code or campaign link during the activity period may receive a spot trading fee discount.
New users may also qualify for additional welcome rewards by completing tasks in Binance’s Rewards Hub within 14 days of registration.
Binance said all token voucher rewards will be distributed within two weeks after the campaign ends. Users must claim them through the Rewards Hub before expiry.
The exchange added that the activity remains subject to regional restrictions, eligibility checks, and Binance’s standard promotional terms. Products and services mentioned in the announcement may not be available in all regions.
Also Read: Bitcoin Pizza Day: How 10,000 BTC Turned Monopoly Money Into Real Money
