South Korea is about to see its first institutional Bitcoin treasury with the launch of Bitplanet, which plans to invest $40 million in Bitcoin. The announcement was made by Paul Lee, Co-Founder and Managing Partner of Lobo Ventures, on Day 1 of Bitcoin Asia 2025.
Lee revealed that just two days prior, an investor consortium led by his group acquired 62% of SGA, a CoStack-listed systems integration provider. With full board control now secured, the company will be rebranded as Bitplanet within two weeks.
The transition will include the immediate allocation of $40 million into Bitcoin on its launch day, marking a landmark institutional step in South Korea’s digital asset space.
“This approach gives the company the flexibility and strength to grow without the financial burden of leverage,” Lee emphasized, noting that the move was executed without incurring debt. He described Bitplanet as an institutional-grade custody and asset management platform, designed to position itself as South Korea’s first global institutional Bitcoin financial company.
Strategic Shift with SGA Rebranding
SGA will be rebranded as Bitplanet following a third-party share placement, with Asia Strategy Partners taking the lead as the largest shareholder. The company has previously kept a share of its treasury in Bitcoin, giving Bitplanet an early edge as it moves toward crypto-driven financial strategies.
Experts suggest Asia Strategy Partners’ track record in treasury management could shape Bitplanet’s future operational structure and product development.
In his remarks, Lee also reflected on the broader significance of the launch. “Retail investors, institutions, policy makers, they’re all paying attention to Bitcoin. It’s the only macro asset that can address a lot of issues—declining population, high real estate prices, underperforming and underfunded markets,” he said. “And I truly believe that Korea is at an inflection point in recognizing Bitcoin as the key asset for the future.”
Bitplanet’s ambition extends well beyond its initial $40 million allocation. Lee shared that the company is sprinting toward a four-part milestone aimed at acquiring 10,000 Bitcoins and eventually becoming one of the top 10 corporate Bitcoin holders globally.
With a foundation built on compliance, transparency, and innovation, Bitplanet is positioning itself to set what Lee called the “gold standard of the Bitcoin treasury business model”—a vision that could reshape how institutional capital interacts with Bitcoin in South Korea and beyond.
Also Read: Trump Media, Crypto.com, and Yorkville Launch $6.42B CRO Treasury
