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Market News

K-pop Co-CEO of Cube Entertainment Accused of Crypto Scam

Written By:
Dishita Malvania

Reviewed By:
Dhara Chavda

Last updated: January 10, 2025 6:27 PM
Published 2025-01-10
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K-pop Co-CEO of Cube Entertainment Accused of Crypto Scam

The co-CEO of Cube Entertainment was accused Wednesday by prosecutors of some serious fraud and false advertising. Kang Seung-gon had allegedly scammed investors through EGG (a local cryptocurrency dubbed Nestree). He falsely convinced them they’d get a multiple return of what they first deposited.

In March 2022, the entertainment company managing K-pop groups like (G)I-DLE and Pentagon, Cube Entertainment, invested 100 million Korean won, around $68,000, into Nestree Media Group, which owns the cryptocurrency. After the report, Nestree’s value had risen from 5 won to 50 won within a month. Many thought that Cube’s investment would propel the coin further.

However, Nestree’s price soon fell dramatically, to a single digit, by the end of 2022, when many investors faced huge losses. One investor lost more than 70 million won after investing 80 million won, or $55,000. When Kang was asked by the investor to help recover his lost funds, Kang denied that he ever promised such a thing and stated the reports were untrue.

Kang, who also owns 40% of Cube, has denied the allegations, saying he never promised returns on the investment. He said that the claims are “groundless” and that his involvement with Nestree was part of Cube’s strategy to expand into blockchain technology. Kang also said that he lost money in the investment and has not profited from the deal.

While Kang and Cube deny any wrongdoing, some investors are now considering taking legal action. The scandal has already affected the stock of Cube Entertainment, with the value dropping nearly 7% this year.

Also Read: Dutch Law Student Arrested Over Multi-Million Euro Crypto Scam

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Dishita Malvania - Senior crypto journalist at The Crypto Times
By Dishita Malvania
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Dishita Malvania is a Crypto Journalist with 3 years of experience covering the evolving landscape of blockchain, Web3, AI, finance, and B2B tech. With a background in Computer Science and Digital Media, she blends technical knowledge with sharp editorial insight. Dishita reports on key developments in the crypto world—including Litecoin, WazirX, Solana, Cardano, and broader blockchain trends—alongside interviews with notable figures in the space. Her work has been referenced by top digital media outlets like Entrepreneur.com, The Independent, The Verge, and Metro.co, especially on trending topics like Elon Musk, memecoins, Trump, and notable rug pulls.
Dhara Chavda- Crypto Research Analyst at The Crypto Times
By Dhara Chavda
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Dhara Chavda is a Content Strategist and Research Analyst with 5 years of experience in the crypto industry. She holds a Bachelor’s degree in Computer Engineering and brings a strong technical perspective to her work. Dhara specializes in DeFi, price analysis, and the core mechanics of cryptocurrencies. She also works on crypto news, including research, analysis, and assigning stories, ensuring accurate and timely coverage of key developments in the space.

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