Gresini Racing, a MotoGP race team, is implementing decentralized ownership by partnering with MotoGP Guru and SPORTPASS, a division of Animoca Brands. The fan-driven sponsorship program allows fans to purchase individual team packages for as low as 125 euros, promoting a more efficient and affordable sponsorship system.
Creative Opportunities for Sponsorship
The project seeks to decentralize the formerly heavily corporate-dominated field of team sponsorship. Graeme Warring, Founder of WePlay Media, highlighted the challenge of market adoption for this novel approach.
He noted that introducing a new product always involves finding a suitable market fit. WePlay Media, the developer behind MotoGP Guru, has set up the infrastructure and teams to support real-life experiences.
This initiative reduces the cost of sponsorship, making it accessible to a broader audience and minimizing centralization risks.
Decentralization at the Core
Warring emphasized the significance of decentralization in the initiative, emphasizing the direct sponsoring of fans as a means of transferring power from corporate sponsors to the fan base and possibly revolutionizing professional sports.
According to Warring, decentralization has the potential to level the playing field across various sectors, including professional sports. This program allows fans to play a more active role in the sport they love.
Exclusive Benefits for Fans
The fan sponsorship packages come with several perks. Fans can enjoy VIP Paddock Experiences at the 2024 Grand Prix events, have their names displayed on bikes and team websites, and attend exclusive events.
Additional benefits include Zoom calls with team members, custom merchandise, and a chance to win a Ducati Panigale V4S used by Marc Marquez.
Gresini Racing’s new sponsorship program represents a significant shift in how MotoGP teams can engage with their fans. By leveraging crypto and decentralization, the program offers a more inclusive and engaging experience for MotoGP enthusiasts.
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