Global cryptocurrency exchange OKX is significantly expanding its partnership with elite motorsports team McLaren for the 2024 Formula 1 season.
As part of the enhanced partnership, the OKX logo will be displayed on the side pods of McLaren’s F1 cars for 20 races in 2024, as well as other branding placements.
The new OKX-inspired “Stealth Mode” livery that debuted last September has also influenced McLaren’s 2024 car design, bringing elements of Web3 culture into motorsports.
OKX and McLaren aim to leverage this high-profile partnership to bring racing enthusiasts and blockchain supporters together. OKX CMO Haider Rafique stated that both brands focus on technology and innovation to transform the fan experience.
“We are thrilled to be part of the new McLaren F1 Team campaign ‘Whatever It Takes.’ We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year’s design,” said Rafique.
Since beginning their partnership in May 2022, OKX and McLaren have collaborated on branded events and activations to spotlight their shared values of innovation and high performance. Their strengthened alliance seeks to accelerate this fan engagement.
With Formula 1’s surging worldwide popularity, OKX’s expanded presence across McLaren’s platforms offers significant exposure for global exchange among sports fans. CEO Zak Brown noted that the growth of this relationship would keep OKX at the forefront of racing’s fast-paced environment.