On Monday, retail giant Walmart and People of Crypto Lab (POClab), a web3 creative studio, revealed ‘Cultureverse’ – an immersive virtual experience, as paying respect to the 50th anniversary of Hip-Hop and the great influence of Black culture as reported by Forbes.
Cultureverse pays tribute to Hip-Hop’s early visionaries and explores its dynamic evolution, and its impact on art, music, and fashion.
Cultureverse is scheduled for launch and will make its debut with an immersive gamified experience on the Spatial Metaverse.
This integration represents an upgradation of POClab’s ongoing project of highlighting marginalized communities, as it continues its mission of bringing change through meaningful digital connections while celebrating cultural heritage.
This is supported by the annual hip-hop music festival, Rock the Bells, with other partners. As Walmart is a leading collaborator in this venture, it will hold its Black & Unlimited platform to increase the potential of Black creators, makers, and entrepreneurs.
Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, “We are always seeking out new and innovative ways to connect with our customers in spaces and places where they are spending their time,” said in a statement.
He added, “Cultureverse presents a unique opportunity to bring Walmart’s Black & Unlimited platform to the virtual world for the first time – all with the goal of inspiring a new generation of Black creators, entrepreneurs, and culture builders and creating real-world impact in the process.”
Walmart first entered the metaverse last year with experiences on Roblox. Its Store No.8 incubator arm also teamed up with Outlier Ventures, in June on an accelerator program for Web3 related startups.
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