Rapper and entertainer Snoop Dogg ventures further into Web3 with the launch of the Snoop Dogg Passport, an NFT pass granting access to exclusive content and opportunities related to his upcoming concert tour.
Each NFT, created on the Ethereum scaling network Arbitrum, is priced at 0.025 ETH ($43). The evolving digital collectible allows fans to unlock behind-the-scenes footage and enjoy the High School Reunion Tour featuring Snoop Dogg, Wiz Khalifa, Too $hort, Warren G, and more.
The NFT also provides access to merchandise, ticket sales, and music playlists. Additionally, buyers will receive airdropped “Snoop Selects” digital artwork created by talented artists. The NFT drop is a collaboration with Transient Labs, facilitated by talent agency WME.
Snoop Dogg aims to offer his fans a unique global experience through the Passport series, showcasing his pioneering spirit and commitment to digital merch.
This move follows his previous ventures in Web3, including partnerships with Roobet and The Sandbox. Other artists, such as Avenged Sevenfold, are also exploring the use of NFTs for concert-related experiences.
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