Bybit, the world’s third most visited crypto exchange, has announced a collaboration with Swiss luxury watch manufacturer Franck Muller. The partnership aims to highlight the combined strengths of Bybit’s cutting-edge technology and Franck Muller’s timeless craftsmanship through shared campaigns.
As part of their collaboration, Bybit and Franck Muller will introduce a co-branded card that will provide mutual benefits to their clients. The card will serve as a payment solution for customers on the Franck Muller website and grant access to exclusive discounts at participating retailers. Additionally, the card will feature a visually appealing design that embodies the spirit of both companies.
In a further effort to engage their target audience, Franck Muller will launch an exclusive game that promises an immersive experience for watch enthusiasts and gaming aficionados alike. Bybit will contribute to the development of a collection of non-fungible tokens (NFTs) that showcase iconic figures and weapons from the game. Furthermore, Bybit will offer weekly prizes to the top scorers of the game, adding an extra incentive for participation.
The collaboration between Bybit and Franck Muller aims to leverage their respective expertise to create innovative offerings that resonate with their customers. Bybit’s involvement in the development of NFTs and the inclusion of gaming elements demonstrate their commitment to engaging with a broader audience beyond traditional crypto exchange services. This partnership marks an interesting fusion of technology, luxury, and entertainment, with both companies seeking to expand their reach and cater to their client base in unique ways.
“We are excited about our collaboration with Franck Muller,” stated Ben Zhou, co-founder and CEO of Bybit, expressing enthusiasm for the partnership. Zhou emphasized the alignment of Franck Muller’s meticulous craftsmanship and timeless design with Bybit’s own values. The goal of the collaboration is to provide an unforgettable experience for users by combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches.
Zhou further highlighted the anticipated popularity of the co-branded card and exclusive game among both Bybit’s customers and watch enthusiasts. With a user base of 15 million people worldwide, Bybit aims to expand its reach through this partnership and demonstrate appreciation for its customers.
Erol Baliyan, Managing Director of Franck Muller, noted the significance of being the first luxury watch company to embrace cryptocurrencies. Baliyan expressed excitement about the collaboration with Bybit, a leading and admired cryptocurrency exchange. Both companies share a passion for innovation and aim to revolutionize the perception and engagement of cryptocurrencies and luxury in both the digital and physical space.
Baliyan emphasized the unique and unforgettable customer experience that will result from this unprecedented collaboration. The partnership opens up new possibilities by combining the beauty of traditional craftsmanship with the limitless potential of the blockchain era.
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