The popular four-member K-pop group Aespa from SM Entertainment is launching an NFT collection with Web3 artist Blake Kathryn. This will give fans access to exclusive content and a rare meet-and-greet with the group in Seoul.
The auction for this NFT collection dubbed æ girls will begin on October 13 at 2 p.m. PT to October 21 at 8 a.m. PT at Sotheby’s NFT marketplace. The entire collection will drop into three parts with each part being available for 48 hours to a week during the auction.
The first part will be an open edition, meaning the NFT can be minted an unlimited number of times. In the first phase, the NFT will serve as an access key to holders and will come with one additional piece of digital artwork.
The second part ‘Altars’ includes a set of 32 special and limited editions of NFTs of each of the Aespa group members’ DNA and their avatars. The NFTs will come with a personalized recording from each member discussing the artwork.
A signed autograph print from the artist and four Aespa members is included with the first edition of each altar, which will be sold to the highest bidder.
The final and rarest work in the æ girls NFT collection is called ‘Dreamspace’ which is a single-edition piece that is meant to be reflective of the virtual environment for each Aespa member. ‘Dreamspace’ holders will get a video recording from Aespa, and Kathryn, a virtual meet-and-greet with Kathryn, a paid trip to Seoul to meet a K-pop group, and attend a concert.
The æ girls collection will be on display at Sotheby’s galleries in New York and Hong Kong. The brand agencies Connecting Dotts and INVNT.ATOM have facilitated the collaboration between Aespa and Kathryn.
The K-pop industry is actively making moves in the NFT spaces to reach a broader audience. Most recently, South Korea’s online platform Naver and LINE launched the NFT platform NOW.Drops for K-pop music fans to create personalized NFTs.
