The football league LaLiga has signed a strategic licensing agreement with StadioPlus and Vegas City Limited for a joint project in the Decentraland metaverse.
StadioPlus is a Spanish company that connects the sports industry and Web3 by providing technology and guidance. Vegas City Limited creates experiences on the metaverse and blockchain.
According to the licensing agreement between LaLiga and StadioPlus, LaLiga’s intellectual and industrial Property Rights have been granted.
Jon Fatelevich, the CEO and co-founder of StadioPlus said, “…we are delighted to have reached this agreement with LaLiga, with whom we have been working together for many months on the development and integration of the competition in Decentraland, and we are confident that we will provide a great experience for football fans and Web3 fans alike.”
Various LaLiga-themed land parcels will be available within the Vegas City district, which owns Decentraland’s largest sports, gaming and entertainment zones.
Stephen Ibbotson, the Head of Franchises and Licensing at LaLiga said, “For LaLiga it is essential to continue innovating in ways to offer the best of the competition to our fans, both on and off the pitch.”
“This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”
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