Denim fashion brand Wrangler Jeans partnered with top PFP NFT project Deadfellaz to host a competition ‘choose your own adventure’ style.
Deadfellaz teased the collaboration by saying, “what’s green and wears denim?” and it also mentioned, “It’s time for Cowboys+Zombies.” With this new partnership, Web2 and Web3 are coming together to give interested ones a chance to win prizes, both physical and digital.
The statement suggests those who will participate will get NFTs as well as redeemable physical products for the same. Well, that’s just a guess, however, there will be a competition that will allow Deadfellaz fans to work together and win prizes. More information is yet to be disclosed.
Wrangler is not venturing into the NFT space for the first time. Earlier this year, the denim brand collaborated with NFT marketplace LTD.INC and Grammy award winner Leon Bridges to launch a NFT collection dubbed “Mr. Wrangler”.
Top players in the fashion industry are actively exploring the NFT space, leaving no stone unturned to expand the reach of their brands. Today, sportswear brand PUMA unveiled its first-ever metaverse experience ‘Black Station’ featuring exclusive NFTs during the New York Fashion Week (NYFW).
Along with this, SuperRare announced its upcoming exhibition Cryptoart Couture which will run from September 9 to September 14 during NYFW.
