India’s leading audio-wearable brand boAt has ventured into the metaverse with its own ‘boAtFloAtverse’. boAT has also organized India’s first ever metaverse K-Pop concert to mark this commencement on 20th August 2022.
boAt has also announced a giveaway in which interested ones dropped a tweet answering who is performing at the boAtFloAtverse to get a chance to win companies’ bestsellers.
The concert also offered a unique experience by creating a gamified replica of the heart of Delhi Connaught Place. This place was turned into ‘Konnaught Place’ in the boAtFloAtverse on Loka, a metaverse multiplayer gaming app.
India’s very own K-idols Priyanka Mazumdar, Radhika Bangia, and Rashmika Mandanna have hit the stage with their K-Pop performances. boAt card collectors also got a chance to win a Seoul ticket and discounts on boAt products.
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