Actor and filmmaker Rob McElhenney from the hit TV series “Always Sunny” is the co-creator of a new ‘entertainment-tech’ Web3 company called Adimverse.
Adimverse is a virtual writers room where McElhenney will collaborate with emerging creators to develop new characters and story ideas.
“Every beloved character throughout TV, movie, and gaming history has been imagined and brought to life through collaboration,” said McElhenney, in a release.
“Adim is building for the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans, and friends working together to create and own a new generation of content.”
Initially, 100 creators will be chosen from all applicants by McElhenney and TV writer Keyonna Taylor. At the end of each session, the writers will receive a “Core Character” NFT which conveys a share of ownership over the IP that was developed in that cohort.
Thus, the writers will receive royalties or revenue share whenever any project uses their co-created IP.
The NFTs will be non-transferrable, and while it is unknown which blockchain is being used, the Adimverse website mentions Ethereum gas fees and Ethereum wallets like MetaMask and Rainbow.
Apart from the unique idea of the concept, Adimverse is also backed by the renowned investor Andreessen Horowitz aka a16z, who led a $5 million seed funding round.
The general partner Chris Dixon tweeted, “I’m thrilled to announce that we’re leading @adimverse’s seed round…Adim will operate as a scaled-up writers room that creates characters, owned & governed by the community using web3 technology…@adimverse community members could fork characters created by users and build outward from the original Adim universe.”
Adimverse was co-founded by McElhenney along with Richard Rosenblatt alongside Chase Rosenblatt, Melissa Kaspers, and Spencer Marell.
The company’s board of advisors includes McElhenney’s wife Kaitlin Olson, as well as actor Ryan Reynolds.