The Web3 platform, HEIR, co-founded by Michael Jordan and his son Jeffrey Jordan, is introducing its first athlete membership NFTs. On the Magic Eden NFT marketplace, NBA player Lonzo Ball will be featured as an NFT collection dubbed “Zo”.
As the June 7th NFT launch date approaches, more details about the “Zo” NFT collection becomes available. HEIR is trying a different method in order to provide greater utility through the NFT–”active ownership”, as it calls for both supporters and players.
On June 7th at 2 PM PST, 4200 NFTs will be available for public minting on Solana’s Magic Eden, with a mint price of 1.5 SOL. One of the most influential streetwear designers, Don C. is collaborating in this NFT project.
In March, HEIR released its first NFTs, called “6 RINGS”, which paid homage to Michael Jordan’s six rings and were quickly sold out.
So, on June 7th, from 10 a.m. to 12 p.m. PST, owners of 1996 and 1997 ring NFT will be able to claim a complimentary “Zo” NFT mint claim.
Also, all the owners of Bull Whales and founding members of 6 rings will have redlist and whitelist access.
Additionally, HEIR has partnered with Blocksmith Labs, Solana’s leading whitelist management tool, for Lonzo’s WL wallet collection.
HEIR takes a fresh approach by allowing fans to become members of the athlete’s inner circle.
Also read: Magic Johnson Partners With NBA Top Shot for NFT Collection
Owners of the NBA player’s NFT will have access to his “Huddle”, which will provide them with exclusive content, merchandise, in-person events, Q&As, and other opportunities.
The only way to get into the Huddle once it is filled is if someone sells their seat to you. As a result, early owners of Ball’s NFT will be rewarded for actively investing in him.
The owners of Lonzo’s NFT will work with Zo to co-own and co-create content, goods, and experiences. More perks include working with Lonzo to co-create and design a limited edition ‘HEIR x Zo x Don C’ fashion item and the art of a custom 1/1 NFT, as well as co-planning an IRL event in Chicago.
