On Friday, Nike’s Web3 project, RTFKT (pronounced “artifact”) purchased dotswoosh.eth for 19.72 ETH, roughly $35k. With this deal, RTFKT now owns 10 Ethereum Name Service (ENS).
Interestingly, Nike’s objective for the purchase remains unclear. Some twitteratis have pointed out that Nike may want to use the domain for issuing ENS subdomains in the future. Note that the main domain name holder controls ENS subdomains.
Thus, Nike could allow owners of particular NFTs/other assets to register an ENS subdomain under dotswoosh.eth (james.dotswoosh.eth).
It is worth mentioning that apart from dotswoosh.eth, RTFKT owns artifacts.eth, skinvial.eth, rtfkt.eth, drmos.eth, mintvial.eth, dreamos.eth, spacedrip.eth, dripcoin.eth, and m2tekno.eth.
Nike’s ENS are a strategic reference to its current holdings. The Mint Vial for instance is a reference to the CloneX Mint Vial Ethereum NFTs, which can be burned to create a unique CloneX avatar NFT.
Also Read: Takashi Murakami and RTFKT Collab for CloneX Chains NFTs
Space Drip is an allusion to Nike’s Space Drip NFTs, the digital shoe NFTs that allow the holder to “forge” a physical version of the sneakers. RTFKT’s Skin Vials are also NFTs that can be burned to change the look of Nike’s RTFKT CryptoKicks, which was sold for a massive $100K.
