Germany-based football media company OneFootball raised $300 million led by blockchain fund Liberty City Ventures to spread its wings into the web3.
One-Football has more than 100 million active users and has also an amalgamated venture named OneFootball Labs which will permit clubs, leagues, federations and players to launch digital assets and fan-centric experiences based on blockchain technology
Users will also be able to buy and store digital assets with their credit card and email.
The Series D funding round also included participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment Group.
The founder and CEO of OneFootball, Lucas von Cranach said “We believe the future of football away from the stands and off the pitch will be decentralised and built on web3, giving back the ownership of data and digital assets to the fans.”
The company made alliances with Dugout in 2020 to reshape the football digital media landscape and form the world’s biggest owned and operated digital football media business.
The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid, Olympique de Marseille, German FA, Borussia Dortmund and Tottenham Hotspur join as shareholders.
As time passes, many fields are trying to make blockchain technology a part of their way to interact with its consumers, so, the sports industry taking these steps is a no brainer. Even the athletes are eager to join this new bandwagon, like a few days ago Football legend Ronaldinho announced the launch of creator token $RON.
