Key Highlights
- Strategy added 1,031 BTC for $76.6M (avg. $74,326/BTC), lifting total holdings to 762,009 BTC ($57.69B cost basis, avg. $75,694/BTC).
- Purchase funded mainly via STRC series preferred shares and selective stock offerings, providing permanent capital with minimal debt and often exceeding buy costs during dips.
- Holdings show ~$5B unrealized loss at current prices, but BTC Yield remains ~3.4% YTD/QTD; 88,571 BTC added year-to-date, reinforcing Strategy’s lead as top corporate holder (>3.6% of supply).
Strategy, the BTC treasury firm led by Bitcoin maxi Michael Saylor, announced today that it has acquired 1,031 Bitcoin for approximately $76.6 million, at an average price of $74,326 per coin.
The purchase, disclosed in a Form 8-K filing with the Securities and Exchange Commission (SEC), covers activity from the prior week and marks the company’s latest step in its ongoing Bitcoin accumulation strategy. With the addition, Strategy’s total holdings now stand at 762,009, purchased at an aggregate cost of $57.69 billion—an average acquisition price of $75,694 per coin.
Executive Chairman Michael Saylor, who has long positioned the company as a “Bitcoin treasury” play, has maintained an aggressive stance even as Bitcoin trades well below the firm’s blended cost basis. Recent hints on social media, including updates to the company’s acquisition tracker over the weekend, had already signaled fresh buying amid a pullback in BTC prices.
The latest acquisition was funded primarily through at-the-market sales of preferred shares—primarily the STRC series—and selective common stock offerings. Recent weeks have shown heavy reliance on STRC, with record demand earlier in March raising nearly $1.2 billion in one period.
This shift toward perpetual preferred instruments (offering high yields backed by Bitcoin holdings) reduces debt exposure while providing “permanent capital” for buys. Net proceeds from recent raises have exceeded purchase costs in some cases, allowing opportunistic accumulation during dips.
Unrealized position and BTC yield metrics
As of the announcement, Strategy’s total holdings reflect an average acquisition price well above current spot levels (Bitcoin trading in the mid-to-high $68,000). The treasury shows paper losses estimated at nearby $5 billion overall, yet the company emphasizes its proprietary “BTC Yield” metric—currently tracking around 3.4% both quarter-to-date and year-to-date.
This yield measures Bitcoin-per-share growth and underscores the long-term focus over short-term mark-to-market volatility.
Strategy has added roughly 88,571 BTC year-to-date, with March featuring some of the largest weekly buys of the year (including the prior 22,337 BTC haul for $1.57 billion on March 16). The latest addition marks the 105th reported purchase event since the program began.
At current pace, the company is on track to potentially approach or exceed prior annual records, controlling over 3.6% of Bitcoin’s total supply and outpacing many institutional vehicles in sheer volume.
Read: How Strategy’s Preferred Perpetuals Are Redefining Corporate Finance
Market and stock context
Throughout March, MSTR shares showed mixed reaction as investors balanced dilution from ongoing equity/preferred issuances against the core Bitcoin thesis. The stock was trading near $130 earlier this month, from where it rose to $146 and went down just to peak at $150.28—as per MarketWatch data.
The buy arrives amid broader market pullbacks tied to geopolitical factors and BTC testing support levels. At the time of publishing, Bitcoin was trading near $69,250—as per CoinMarketCap data.
Broader implications for corporate Bitcoin adoption
Strategy remains the dominant corporate holder, with holdings far exceeding those of peers or even some spot ETFs in equivalent exposure. The aggressive strategy—buying through volatility and funding via innovative securities—continues to serve as a playbook for other firms exploring Bitcoin treasuries.
Recent moves, like corporate allocations to STRC by entities such as Strive, signal growing institutional experimentation with Bitcoin-linked instruments.
Saylor has repeatedly framed these dips as buying opportunities, doubling down on the view that Bitcoin’s scarcity and adoption trajectory outweigh short-term volatility.
Also read: Europe’s First Bitcoin Treasury Firm Adds 44 BTC for €2.7M
