Key Highlights
- Kraken has become the exclusive cryptocurrency exchange and payments partner for GLORY Kickboxing’s 2026 fight schedule.
- The partnership would introduce new fan-engagement initiatives, including digital experiences and premium rewards.
- The collaboration officially launches at the GLORY COLLISION 8 event on December 13 in the Netherlands.
Cryptocurrency exchange Kraken has been announced as the new exclusive cryptocurrency exchange and payments partner for global kickboxing league GLORY Kickboxing.
Announced on December 4, the partnership will begin at the upcoming GLORY COLLISION 8 event on December 13 and is set to continue through the entire 2026 GLORY schedule.
What the partners bring to the collaboration
The agreement aims to integrate a major global crypto platform across the full GLORY event experience, adding a technology-driven layer to the sport. Kraken will receive visibility throughout GLORY’s major events, both inside the ring and across event venues.
GLORY, founded in 2012, has risen to become one of the largest international kickboxing organizations in the world, staging events across major arenas around the globe, with elite levels of stand-up fighters.
Kraken, founded in 2011, is among the oldest cryptocurrency companies in the world. It offers access to more than 525 digital assets and traditional assets for millions of customers, institutions, and professional traders. The company is known for its strong dedication to security and compliance, setting industry standards such as being the first crypto platform to perform Proof of Reserves.
Future initiatives
The partnership marks the first time a leading global crypto platform will be integrated across GLORY’s event structure. Jon Martone, GLORY Executive Vice President, said, “Kraken is an industry leader known for innovation, reliability and a forward-thinking approach, qualities that align perfectly with GLORY’s ambitions for the coming years.”
The collaboration will begin at GLORY COLLISION 8 on December 13 at the GelreDome soccer stadium in Arnhem, the Netherlands. One priority planned for the future is the leading role Kraken will play in GLORY’s 2026 “Champions of Change” campaign. This campaign aims to deliver immersive activations, digital experiences, and premium rewards for fans at every event.
Mayur Gupta, Chief Marketing Officer at Kraken, said, “GLORY fans bring an unmatched combination of passion, discipline and conviction — qualities we see every day in the Kraken community.”
He further commented on the broader goals of the agreement: “Our partnership is about more than brand presence; it’s about shaping a future where the excitement of world-class sport meets the opportunities of an open, modern financial system. Together with GLORY, we’re creating experiences that pull fans closer to the action while giving them new ways to participate in the evolving world of crypto.”
By establishing Kraken as the exclusive cryptocurrency partner, GLORY is moving to enhance fan participation through digital and interactive channels, leveraging a prominent and established crypto exchange to expand its engagement efforts across its global fight schedule.
Also Read: Kraken’s Krak Card Launches in UK and EU, Backed by MiCAR License
