Key Highlights
- Rumble secured a $100 million advertising commitment from Tether.
- The deal directly caused Rumble’s (RUM) stock to jump by over 7%.
- The primary goal of the advertising commitment is to boost engagement and usage of the Rumble Wallet.
Rumble Inc. (NASDAQ: RUM), the online video platform, saw its stock price climb today after announcing a $100 million advertising commitment from Tether, the issuer of the USD₮ stablecoin.
Rumble’s shares closed at $5.89 before the announcement and rallied in subsequent trading. At the time of writing, the stock is trading at $6.35 per share, implying a gain of over 7.8% and bringing the company’s market capitalization to approximately $2.25 billion. The announcement was made via Rumble’s post on X, talking about the partnership.
A two-year commitment
Under the partnership, Tether aims to spend $100 million on advertising on Rumble over two years, beginning in the first quarter of 2026. This translates to $50 million per year.
The collaboration is explicitly designed to drive the usage and engagement of the Rumble Wallet, which offers seamless payment capabilities connecting video content and creator commerce with digital assets like USD₮, XAU₮, and BTC.
According to Rumble CEO Chris Pavlovski, the deal confirms that the future of creator monetization and digital advertising belongs to platforms that champion freedom, transparency, and innovation.
“Tether’s commitment to our Freedom-First video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization,” said Pavlovski. “Integrating advertising with Rumble Wallet is paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users.”
This new advertising commitment is part of a broader, multi-faceted relationship between Rumble and Tether. The $100 million advertising deal is incremental to an earlier commitment by Tether to purchase up to $150 million of Graphics Processing Unit (GPU) services from Rumble.
The provision of GPU services is dependent upon the completion of Rumble’s proposed acquisition of the German AI and cloud computing company, Northern Data AG, which is structured as a voluntary exchange offer. This intended move shows Rumble’s goal of scaling its infrastructure capacity in both cloud services and artificial intelligence (AI).
Tether, as the digital asset giant, is leveraging its support to strengthen Rumble’s position in the digital ecosystem, empowering new and existing creators who prioritize free speech and open communities. The collaboration aims to accelerate the creation of new ad solutions that align with a transparent and privacy-focused monetization model.
Also Read: Tether’s Francesco Garino Secures Juventus FC Board Seat
