On last Thursday evening, November 6, in São Paulo, the foyer of Teatro B32, nestled on Avenida Faria Lima, the financial artery of Brazil’s business-district, filled with a crowd of suits, jeans, and Bitcoin-enthusiasts.
The crowd was selective: an exclusive gathering of investors, educators, and sector leaders assembled for the ORANJEBTC Summit 2025, the first official on-campus event from ORANJEBTC. The air buzzed with conversation about treasuries, scarcity and sovereignty.
Then came the moment that rippled through the auditorium: Michael Saylor, Co-Founder of Strategy, via live call, hosted by Guilherme Gomes (CEO of OranjeBTC) and Sam Callahan (Director of Bitcoin Strategy & Research at OranjeBTC), declared: “I believe ORANJEBTC is leading this wave (Bitcoin adoption) in Brazil.”
A brief silence followed the remark. What followed was a conversation that transformed what might have been a niche Latin‐American event into a signal of corporate-treasury tectonics. This is the story of how Brazil, long accustomed to currency instability, may now host the next great embrace of Bitcoin as treasury capital, and how ORANJEBTC aims to ride that surge.
The Crypto Times’ reporter Thales Rodrigues was present at the Teatro B32, and this is the breakdown of the doctrine that dominated the discussion.
A new standard of digital capital
For nearly an hour, Saylor and the panel’s hosts Gomes and Callahan laid out a doctrine that covered Strategy’s Bitcoin (BTC) focus, Bitcoin’s growth, regulations, corporate strategies, and how Brazil is leading the way in Latin America.
In his remarks during the summit, Saylor narrated the shift at his firm from holding U.S. dollars and Treasuries to embracing Bitcoin and issuing convertible bonds to finance the accumulation.
He shared, “We were a $500M software company growing 0–5%, competing with Microsoft, holding $500M in USD. Post-COVID, offices shut, rates fell to 0%, and inflation eroded our cash—our “asset” yielded nothing,” adding, “Year 1, we bought ~$500M of BTC; the stock doubled (and doubled again). We then sold equity and issued convertible bonds—including a $1B bond at 0%—to buy more Bitcoin. We became a primary equity proxy for Bitcoin. Our journey moved from desperation → opportunistic → strategic → transformational. We’re now the largest issuer of digital credit, with $7–8B issued since the start of the year, riding a broader digital transformation across equities, derivatives, commodities, finance—and now credit.”
He said that companies which adopt this model, issuing credit instruments backed by Bitcoin, are anchoring themselves to the dominant monetary network of the digital age.
He reflected on how he transformed his own company from a stagnant $500 million software business into a Bitcoin-backed enterprise whose treasury now tops $70 billion. He argued that in the post-COVID era of zero-interest rates and persistent inflation, cash reserves became liabilities, not assets. He urged the audience to think of Bitcoin not merely as “digital gold” but as “digital capital.”
Brazil leading the way
When asked about the winners and losers among Bitcoin-treasury companies, Saylor responded: “Winners will be national champions, the largest listed holder of Bitcoin in each market… Accumulate the most digital capital and your equity becomes a derivative on BTC.”
He stated, “Think of Bitcoin as the most desirable property network in cyberspace for storing money. It’s like owning a few blocks in Manhattan for the last 300 years—scarce, prime property that compounds in desirability. Bitcoin is scarce, desirable, digital property you can hand to your grandchildren’s grandchildren.”
Pivoting directly to his hosts during the discussion, Saylor said, “For a Brazilian firm, that’s like buying into a U.S.-strength asset that outpaces even the world’s reserve currency… I believe ORANJEBTC is leading this wave in Brazil—great for the country, for shareholders, and for anyone aligned with the digital transformation of capital.”
For the attendees, the remark served less as a speculative endorsement and more as a validation: Brazil is no longer peripheral to this trend, but potentially central to its next phase.
This “corporate treasury shift,” as OranjeBTC’s Sam Callahan terms it, is moving from theory to practice with urgency. In an exclusive statement shared with The Crypto Times at the same event, Callahan identified the $340 trillion in global debt as the core catalyst.
Callahan shared, “You have to think about the likelihood that governments will turn to currency debasement or financial repression to solve their debt problem. I believe that likelihood is very high because it’s the easiest short-term choice, even though it creates the most long-term problems. Initially, corporations may view Bitcoin as a hedge. But as debasement continues over the years, they’ll notice that their Bitcoin allocation gains purchasing power, while everything else loses value. Once that realization and education take place, they’ll start increasing their Bitcoin allocations over time.”
He added, “I think we’re witnessing a fundamental paradigm shift in corporate treasury management. At first, many firms will see Bitcoin as a hedge, but eventually they’ll view it as the best treasury asset for preserving wealth over long periods. Every corporation wants a strong balance sheet — built on the best form of capital and the best reserve asset — and that’s Bitcoin.”
OranjeBTC transforming the corporate landscape
Callahan’s mission at OranjeBTC is to frame the company as a “lifeboat” for capital—especially institutional funds—that cannot or will not hold spot Bitcoin directly. “That’s why we’re creating Bitcoin-backed equities and credit instruments,” he stated. “Our aim is to unlock those pools of capital and expand the lifeboat.”
This new wave is already cresting in Brazil. In May, Méliuz, a São Paulo–based fintech, became the country’s first publicly traded company to formally adopt a Bitcoin treasury strategy, a move its chairman described as “structural.”
This adoption arrives as Brazil’s crypto economy accelerates. Emerging Méliuz and ORANJEBTC marks the first wave of Brazilian companies actively integrating Bitcoin into their corporate strategies. This new wave of corporate adoption arrives as Brazil’s crypto economy accelerates.
Blockchain analysis from Chainalysis estimates that the country’s transaction volume surpassed R$1.7 trillion between mid-2024 and mid-2025, a 109.9% annual increase driven largely by stablecoin activity.
The investor’s bet
On the margins of the Summit, The Crypto Times spoke with two attendees: Frank Gonçalves and Leandro Cordeiro. Their candid remarks bring the thesis into personal, investor-language.
Frank, an independent investor, observed: “OranjeBTC makes sense because of its strategy to expand Bitcoin holdings… if today the share price is around 13 reais, we can imagine that in the future it could be worth much more, since the company is consistently borrowing capital to buy more Bitcoin.” He likened the model to MicroStrategy: “Historically, MicroStrategy’s stock has even outperformed Bitcoin itself.”
Leandro added: “Since some companies and funds aren’t allowed to invest directly in Bitcoin, having a company whose entire treasury is in Bitcoin becomes a very viable alternative…” He described the model as “a smart move” for Latin American investors: gaining indirect Bitcoin exposure via a locally listed vehicle, benefiting from regional regulatory context and investor psychology while aligning with a global digital-capital trend.
A new chapter for Latin America
Globally, the number of publicly listed companies holding Bitcoin has surged, with corporate treasuries now holding over $117 billion in BTC. OranjeBTC itself currently ranks as the 27th largest corporate holder worldwide, according to BitcoinTreasuries.
What was once theoretical—Bitcoin as a primary corporate reserve asset—is now unfolding in real-time. By the time the event ended and the networking resumed, the clinks of coffee cups on Faria Lima no longer felt casual. They sounded strategic. A Latin American-led chapter in the digital transformation of capital has begun.
Also read: OranjeBTC Buys Back Shares Below NAV to Lift BTC Yield
