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Market News

Coinbase Bets on ICO Comeback With $375 Million Echo Deal

Written By Iyiola Adrian Iyiola Adrian
Fact Checked by Divya Mistry Divya Mistry
Published 2025-10-21·Updated 8 months ago
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Coinbase Bets on ICO Comeback With $375 Million Echo Deal

Coinbase, a leading crypto exchange, shared that it has acquired Echo, a crowdfunding platform for $375 million. 

Echo is a platform that helps communities come together to raise funds for early-stage startups and crypto projects. It was founded by well-known crypto trader Jordan Fish, also known as Cobie. A day before the deal, Coinbase sent $25 million in USDCt o Cobie’s wallet to buy and burn a digital collectible (NFT) and help restart his UpOnly podcast. 

“I certainly didn’t think Echo would be sold to Coinbase, but here we are: Today Coinbase bought Echo for about $375 million,” Cobie said on X.

when i started building echo 2 years ago, i knew it had 95% chance of failing. to be honest, i couldnt really imagine any other outcome, but i thought at least it may be a noble failure worth attempting.

i certainly didn't think echo would be sold to coinbase, but, here we are:…

— Cobie (@cobie) October 21, 2025

From Startup Vision to Major Deal

Echo was launched in April 2024 and had since become a hub for community investing. In only eight months, it helped raise more than $51 million across 131 different deals. One of its first and biggest projects was Ethena, a crypto protocol that created the fast-growing stablecoin USDe. According to Cobie, Ethena was the first project ever to raise through Echo.

The first project to ever fundraise with Echo was Ethena. The unlock today means Echo makes revenue for the first time ever (we made $37k in total, I am rich now). Thanks to Ethena, to the group leads that shared the deal, and to the Echo users who bought it. Onwards!

— Cobie (@cobie) March 6, 2025

In May, Echo introduced Sonar, a software product that allows startup founders to hold public token sales on their own. These sales can be hosted on different blockchains like Base, Solana, Cardano, and Hyperliquid. 

After the deal, Cobie said Echo will stay as a “standalone platform for now,” while Coinbase will integrate Sonar into its services. He added that this could bring new ways for founders and investors to connect directly on Coinbase.

“Integrating Echo’s tools will help us enable more direct community participation, joining projects with capital, entirely onchain.” Coinbase said in its release. The company added that while it will begin with token sales via Sonar, it plans to expand support to tokenized securities and real-world assets over time using Echo’s infrastructure.

Analysts see this as part of a resurgence of ICO-style fundraising. According to a Tiger Research report, public token sales are “coming back in new forms,” led by launchpads like Sonar, Legion, and Kaito. The trend echoes the 2017 ICO boom, but with stronger tools and transparency.

Also Read: Hopes of XRP ETF Approval Surge as U.S. Shutdown Nears Resolution

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Iyiola Adrian
By Iyiola Adrian
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Iyiola Adrian is a Crypto Analyst at The Crypto Times, based in Lagos, Nigeria. He covers daily cryptocurrency market developments, including Bitcoin and Ethereum price action, altcoin movements, on-chain trends, and fact-check reports on circulating market claims. His analysis emphasizes how African and emerging-market investor behavior interacts with global crypto flows. Before joining The Crypto Times, Iyiola was a contributor at CoinCodex, where he focused on long-form crypto analysis, project reviews, and biographical research on industry figures. He has been writing on digital asset markets continuously since 2022, and his expertise spans market research, chart pattern analysis, technical indicators, and fundamental valuation across the crypto sector. Iyiola holds a Bachelor's degree in Civil Engineering from the Federal University Oye-Ekiti, Nigeria, and is currently pursuing a Master's in Business Administration at Afe Babalola University, Nigeria.
Divya Mistry
By Divya Mistry
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Divya Mistry is the Senior Editor at The Crypto Times. She leads the central editorial desk, overseeing the review and publication of policy analyses, investigative reports, exchange coverage, and protocol exploit stories. Her editorial remit spans digital asset markets, global exchange operations, cross-border digital asset settlements, regulatory developments, and other key developments shaping the cryptocurrency industry. Divya brings more than a decade of experience in editorial strategy, content development, public relations, marketing communications, and research. Before joining The Crypto Times, she worked across multiple sectors, including finance, technology, education, healthcare, real estate, entertainment, lifestyle, and vertical transport, contributing to both digital and print publications. Her research and content work has been featured on platforms including DNA India, Zee, Forbes, and Elevator World India. She holds a Master's degree in English Literature from the University of Mumbai. Drawing on her background in long-form publishing, research, and editorial leadership, she reviews and refines complex stories to ensure accuracy, clarity, and strong editorial standards before publication.

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