Samsung Electronics and Coinbase (NASDAQ: COIN) announced an expanded partnership on October 3, 2025, offering new crypto-related features for Samsung Wallet users in the United States.
According to a company’s press release, customers will now receive a three-month trial of Coinbase One, a subscription service with zero trading fees and higher staking rewards, along with a $25 trading credit for completing their first trade.
New features for Samsung Wallet users
The integration allows Samsung Wallet users to view their Coinbase balances directly within the app, alongside existing credit, debit, and loyalty cards.
This aims to provide a unified financial interface without requiring users to switch between separate applications. The new perks build on a previous integration that enabled crypto purchases through Samsung Pay.
According to Drew Backlard, of Mobile Product Management at Samsung Electronics America, this project works together with Samsung’s mobile facilities:
“Millions of Galaxy users rely on their smartphone to complete everyday tasks, and that goes far beyond communication — it’s paying in-store, unlocking a car, showing an ID, and more. Samsung Wallet enables each of these experiences and we’re continuing to expand its functionality”, he said.
Coinbase CEO Brian Armstrong also commented on the integration, calling it “a major step forward in making crypto more accessible through everyday consumer technology
Mainstream adoption through consumer tech
By embedding crypto services into pre-installed mobile applications, Samsung and Coinbase focus on accessibility to everyday users.
Samsung’s large U.S. user base could provide Coinbase with exposure to new demographics, while the integration reflects a broader industry push toward multi-function “super apps” that combine payments, banking, and investing.
Also, when it comes to crypto assets, Samsung diversifies its strategy, since alongside with exchange partnership, the company also invests in stablecoin infrastructure.
Industry implications
The collaboration illustrates how technology firms are experimenting with integration with traditional finance. Similar partnerships could intensify competition among mobile wallet providers as they expand services to attract users.
The expanded partnership positions Samsung Wallet as a platform that integrates crypto into mainstream financial management tools. Its effectiveness will depend on consumer adoption and whether other tech firms adopt similar approaches.
Also read: Coinbase Hits $1B Milestone in Bitcoin-Backed Onchain Loans
