On September 10, 2025, POP Culture Group Co., Ltd. (NASDAQ: CPOP), a company that focuses on Chinese pop culture, said it would be making a big strategic move into the digital asset space. The business has spent $33 million to buy 300 Bitcoin (BTC) and has announced plans to set up a cryptocurrency fund to speed up its transition into a Web3-focused digital entertainment company.
The investment is a core component of the company’s strategy to integrate digital assets with its existing entertainment business, which spans live events, artist management, and digital content.
According to the official announcement, the initiative is designed to build a “global Web3 pan-entertainment super ecosystem.” In addition to the direct Bitcoin purchase, the newly formed fund will seek out investments in other cryptocurrencies, Web3 projects, and related high-growth ventures.
Huang Zhuoqin, CEO of POP Culture Group, stated that the move marks the beginning of a new vision for the company. “Spanning live entertainment, digital entertainment, short films, and artist management, we aim to create a symbiotic network deeply connecting creators, users, and the platform itself,” he said. “Entertainment will transform from disposable emotional experiences into sustainably appreciating digital assets.”
This change in strategy comes at a time when the company is doing very well financially. CPOP has a market value of about $110.79 million, and its stock has returned 150.74% in the last six months. In the last 12 months, it has seen its income grow by 108.29%.
The investment by POP Culture Group is more than just a way for the company to diversify its cash flow; it also shows that the company is committed to incorporating blockchain technology into its core business plan.
The public entertainment company is putting itself at the center of traditional media and the new Web3 world by buying Bitcoin and starting a crypto-native fund. This move could be used as a model by other entertainment companies that want to use digital assets to grow, create new material, and get their users more involved.
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