CleanCore Solutions, Inc. (NYSE American: ZONE), a company dedicated to cleaning and disinfection technology, today announced a monumental pivot into the world of digital assets. The firm is raising approximately $175 million through a private placement to establish the first-ever official Dogecoin Treasury, partnering with the House of Doge.
This transaction is designed to formally adopt Dogecoin (DOGE) as the company’s primary treasury reserve asset, marking a significant step in the asset’s timeline
The deal was structured as a private investment in public equity (PIPE), consisting of the sale of 175,000,420 Pre-Funded Warrants at a price of $1.00 each. The offering, expected to close on or about September 4, 2025, drew support from a formidable consortium of over 80 marquee institutional and crypto-native investors, including MOZAYYX, Pantera, GSR, FalconX, Borderless, Mythos, and Serrur & Co. LLC.
According to the announcement, the net proceeds will be used to acquire DOGE for the Company’s treasury operations, as well as for general working capital and corporate purposes. This initiative creates the only official Dogecoin treasury to be sponsored by the Dogecoin Foundation itself.
“By anchoring Dogecoin with an official foundation-backed treasury strategy, we’re setting a precedent for how public companies can align with foundations to build real utility around digital currency, while honoring the community,” stated Marco Margiotta, Chief Executive Officer of the House of Doge.
A Leadership Overhaul
The strategic shift is accompanied by a significant leadership restructuring. Prominent lawyer Alex Spiro will immediately become Chairman of the Board of Directors. Alongside him, two key figures from the Dogecoin ecosystem will join CleanCore’s ranks: Timothy Stebbing, a Director at the Dogecoin Foundation and CTO of House of Doge, will take a seat on the board, and Marco Margiotta will assume the role of Chief Investment Officer for the company.
The treasury will also receive support and advisory services from the House of Doge and digital asset firm 21Shares.
Timothy Stebbing commented on the development, stating, “This new treasury vehicle is a fundamental step toward the House of Doge and Dogecoin Foundation’s mission to bring institutional adoption to Dogecoin. By laying the groundwork for institutions through treasury and ETFs with 21Shares, we are building underlying legitimacy as a serious currency beyond Dogecoin’s meme-inspired origins. This is critical to pave the way for real institutional adoption, as Main Street must feel confident investing in commercial integration for payments.”
Beyond the Meme
This venture explicitly aims to expand Dogecoin’s utility beyond its origins as a meme. The strategy focuses on establishing the cryptocurrency as a leading cryptocurrency optimized for payments, tokenization, and everyday use. Expanding commercialization, new integrations, and increasing retail acceptance are expected to accelerate institutional participation and drive stronger demand.
Clayton Adams, CEO of CleanCore, described the move as a “watershed moment” for both his company and the Dogecoin community.
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