In 2025, institutions are competing against each other to establish their Bitcoin dominance, surpassing ETFs and retail investors. The trend, which was started by Michael Saylor of MicroStrategy, is now being adopted by major big corporations across the globe. Where corporations are staking up their treasuries with digital gold, retail investors are taking a step back at current BTC prices.
According to the latest data by River, corporations have bought an impressive 157k BTC, which is worth about $16 billion in 2025, making them the most active buyers in the ecosystem. This institutional hunger is in stark contrast to individual investors who have trimmed their holdings by 274K BTC, indicating retail reluctance at the six-figure price tag for Bitcoin.
Next Technology is one of the perfect examples of this corporate accumulation trend, which recently acquired 5,000 BTC for $180 million. The publicly-traded company now holds 5,833 BTC valued at over $600 million, which is a good increase in their digital assets.
The announcement led to a dramatic increase in the stock price of the company, which is an example of the growing relationship between the corporate Bitcoin strategies and the conventional market performance.
Other financial products are also helping to alter the ownership dynamics of Bitcoin, as funds and ETFs have added 49,000 BTC to their portfolios. Even governmental organizations have added 19,000 BTC to their exposure, and miners and smart contracts have combined to add 21,000 BTC.
Moreover, the Glassnode data gave more insight into this trend. According to the platform, the large wallets are aggressively accumulating BTC. Meanwhile, the ultra large wallets which have more than 10K BTC slow down the buying. They are not buying or selling. On the other hand, the smallholders who have less than 10 BTC continue to reduce their stake, indicating distribution rather than accumulation.
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