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Market News

Trump’s World Liberty Financial Invested $45M in DeFi tokens

According to Nicolai Søndergaard, a researcher at Nansen, World Liberty’s buying spree could be a strategy to gain credibility in the crypto world.

Written By:
Dishita Malvania

Reviewed By:
Gopal Solanky

Last updated: December 16, 2024 5:24 PM
Published 2024-12-16
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Trump’s World Liberty Financial Invested $45M in DeFi tokens

World Liberty Financial, the crypto project backed by Donald Trump and his family, has been on a major buying spree in December. The project has spent nearly $45 million on various cryptocurrencies, including Ether (ETH), Coinbase Wrapped Bitcoin (cbBTC), Chainlink (LINK), and others. 

The latest purchase, made on December 15, saw World Liberty buy $250,000 worth of Ondo (ONDO), a token connected to decentralized finance (DeFi). This followed a $500,000 purchase of Ethena (ENA) just one day earlier. 

Lookonchain transaction tweet
Source: X

Breakdown of the project’s buying activity

  • $30 million in Ether (ETH)
  • $10 million in Coinbase Wrapped Bitcoin (cbBTC)
  • $2 million in Chainlink (LINK)
  • $2 million in Aave (AAVE)
  • $500,000 in Ethena (ENA)
  • $250,000 in Ondo (ONDO)

This brings their total spending for December to $44.75 million.

Arkham Transaction
Source: Arkham

What is World Liberty Financial?

World Liberty’s token sales haven’t exactly gone as planned. The project struggled to sell its $300 million World Liberty Financial (WLFI) token, selling less than 25% so far. However, things took a turn when Justin Sun, the founder of the Tron blockchain, bought $30 million worth of WLFI tokens, becoming the project’s largest investor and advisor.

AaveDAO Collaboration

In addition to its token buys, World Liberty made headlines in the DeFi community on December 13, when the autonomous group behind the Aave protocol, AaveDAO, approved a proposal from World Liberty.

The proposal allows World Liberty to launch its version of the Aave protocol for lending and borrowing digital assets like Ether, Wrapped Bitcoin, and stablecoins like USDC and USDT.

Why the Buying Spree?

According to Nicolai Søndergaard, a researcher at Nansen, World Liberty’s buying spree could be a strategy to gain credibility in the crypto world. By investing heavily in well-known assets like Ether and Aave, the project may be looking to boost confidence and attract more investors as the market reacts to the rise in value of these assets.

Cow Protocol’s Surging Popularity

In addition to the buying spree, World Liberty’s purchases through the Cow Protocol have also influenced the market.

Cow protocol price chart
Source: coingecko

Cow Protocol’s tokens have surged almost 50% in price, currently valued at $0.9373, following the Trump family’s purchases, jumping to $270 million market capitalization and 24-hour trading volume standing at $467.48 million, surging a staggering 745%.

Also Read: Donald Trump Plans to “Do Something Great with Crypto”

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Dishita Malvania - Senior crypto journalist at The Crypto Times
By Dishita Malvania
Follow:
Dishita Malvania is a Crypto Journalist with 3 years of experience covering the evolving landscape of blockchain, Web3, AI, finance, and B2B tech. With a background in Computer Science and Digital Media, she blends technical knowledge with sharp editorial insight. Dishita reports on key developments in the crypto world—including Litecoin, WazirX, Solana, Cardano, and broader blockchain trends—alongside interviews with notable figures in the space. Her work has been referenced by top digital media outlets like Entrepreneur.com, The Independent, The Verge, and Metro.co, especially on trending topics like Elon Musk, memecoins, Trump, and notable rug pulls.
Gopal Solanky, Senior Reporter for Markets and Protocols at The Crypto Times
By Gopal Solanky Sr. Crypto Journalist
Follow:
Gopal Solanky is a Senior Reporter, Markets & Protocols at The Crypto Times, based in Ahmedabad. He covers institutional crypto adoption, Bitcoin treasury strategies, DeFi markets, protocol ecosystems, Ethereum network activity, Hyperliquid, on-chain trends, and broader digital asset market movements. Gopal has been active in the crypto ecosystem for more than six years. Before joining The Crypto Times full-time in 2023, he worked as a freelance crypto content writer, developing a strong understanding of blockchain infrastructure, DeFi protocols, market cycles, token mechanics, and peer-to-peer systems. His reporting focuses on explaining how protocols work, why market movements happen, and how institutional and on-chain activity affects crypto investors and builders. At The Crypto Times, Gopal regularly writes market analysis, protocol explainers, breaking news, and technical breakdowns across Bitcoin, Ethereum, DeFi, altcoins, treasury companies, and Web3 infrastructure. He also conducts on-the-record interviews with regional Web3 founders, protocol teams, and ecosystem leaders. His work has been cited by external publications, including Vulture.com, in coverage of major crypto stories such as the Hawk Tuah memecoin controversy. His reporting has also contributed to The Crypto Times’ coverage of major industry events, including FTX-related developments, institutional crypto adoption, and emerging protocol narratives. Gopal holds a Bachelor’s degree in Computer Applications, giving him a technical foundation for analyzing blockchain systems, crypto infrastructure, and market data.

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