WisdomTree, a company managing $94 billion in assets, is planning to introduce a range of digital funds on its consumer app by the end of the year.
These digital funds will be accessible through WisdomTree Prime, a platform that offers access to various investment options, including digital assets like Bitcoin and Ethereum, with records of ownership stored on blockchain technology.
The CEO, Jonathan Steinberg, aims to solidify the company’s leading position in the field of tokenization. The company recently expanded its app to more states and intends to add a money market fund and three model-based digital funds for a simplified investment experience.
In 2020, Jeremy Siegel, a finance professor at the University of Pennsylvania, joined forces with WisdomTree to create investment portfolios known as the Siegel-WisdomTree Longevity and Siegel-WisdomTree Global Equity models.
These portfolios, along with a WisdomTree Siegel Moderate Digital Fund, will soon become part of WisdomTree Prime, a financial platform. The company also plans to introduce more features, like the ability to connect a debit card and engage in peer-to-peer transactions, in the next few quarters.