Apparel brand Lacoste is revolutionizing the retail landscape this summer by launching a cutting-edge virtual store experience, catering to both traditional shoppers and holders of Lacoste’s UNDW3(Under Water) NFT passes.
Developed in collaboration with retail technology innovator Emperia, this digital rendition introduces shoppers to a captivating world of immersive retail, enhanced by unique perks for NFT loyalty program participants.
Olga Dogadkina, Co-founder, and CEO of Emperia, expressed enthusiasm for the groundbreaking collaboration, stating, “Our ongoing work with Lacoste and its advanced view of e-commerce and customer loyalty has given birth to new technologies that yield an improved user journey, which connects the dots between virtual and physical retail.”
The virtual store, accessible through Lacoste’s standard e-commerce platform, offers a novel and visually striking experience. Customers enter through the mouth of the brand’s iconic crocodile and find themselves in a tiled boutique, followed by an elevator ride up to an outdoor pool area overlooking a beach.
Throughout this enchanting journey, visitors can explore and purchase pieces from Lacoste’s summer apparel collection while also engaging in a thrilling crocodile-themed scavenger hunt game.
The highlight of the experience lies in Lacoste’s UNDW3 NFT loyalty program, named after “underwater.” Participants holding UNDW3 tokens on the Ethereum blockchain gain access to an exclusive underwater VIP space.
This premium area can be unlocked through either an email login or by connecting a digital wallet containing the token.
Within the VIP space, visitors are treated to an extraordinary selection of the UNDW3 apparel collection, co-created in collaboration with Lacoste’s UNDW3 community members in March.
Each physical garment is accompanied by its digital twin in the form of an NFT, along with an augmented reality (AR) feature accessible through a QR code scan.
In June 2022, Lacoste made its entry into the world of Web3 with the UNDW3 NFT Collection. Despite being relatively new, the collection has gained immense popularity and continues to pique users’ interest due to its innovative approach.
