At the CES 2023 event in Las Vegas, payments giant Mastercard announced the Web3-focused musical artist accelerator program to connect artists with mentors and fans in an exclusive development program in collaboration with Polygon Blockchain.
According to the announcement, “the Mastercard Artist Accelerator will connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3.”
The Mastercard Artist Accelerator will give five emerging artists the resources, tools, and connections they need to carve out successful careers in the digital economy.
“The artists will gain exclusive access to special events, music releases, and more. A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community,” the announcement notes.
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Raja Rajamannar, chief marketing and communications officer at Mastercard, stated “We see that web3 holds tremendous promise for artists and creators to create, own and monetize their content, but only if they know how to leverage it.”
Owners of the limited-edition Mastercard Music Pass NFT will have access to the Web3 x Music educational materials, exclusive resources facilitated by their partnerships, and unique experiences that can be had in both the physical world and the metaverse.
With the help of this token, fans can access the platform and train with artists to improve their own skills and understanding of the industry. Later in 2023, a live-streamed artist showcase will serve as the program’s grand finale.
Ryan Wyatt, CEO of Polygon Studios, stated “The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”
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