The Fédération Internationale de Football Association (FIFA) announced Crypto.com as the official sponsor of the upcoming FIFA World Cup Qatar 2022.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale” said Kay Madati, FIFA’s Chief Commercial Officer.
Crypto.com will be the exclusive cryptocurrency trading platform sponsor of the event. Its branding will be done both outside and inside the tournament’s stadiums.
The much awaited sporting tournament will kick off on Nov 21 and go on until Dec 18, 2022.
On the other hand, Crypto.com will give new and existing users the opportunity to attend matches during the tournament or win exclusive merchandise.
Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com said, “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Crypto.com already has more than 10 million users and is designed to accelerate the global adoption of cryptocurrencies through its unique marketing strategy.
Crypto.com has partnered with almost all major sports events including motorsport, MMA, basketball and ice hockey to promote its platform.