In Brief:
- The Beer giant Bud Light has collabed with Nouns DAO for its Super Bowl LVI ad.
- On Monday, Bud Light released a Super Bowl commercial that includes visuals from the Ethereum-based Nouns NFT project
- Titled as, ‘Zero in the Way of Possibility’ for Bud Light Next, the ad is for the brand’s latest ‘no carb beer’.
In what looks like a ‘moonshine’ venture, the Beer giant Anheuser-Busch’s Bud Light has collabed with Nouns DAO (a decentralized autonomous organization) for its Super Bowl LVI ad.
In fact, on Monday, Bud Light released a Super Bowl commercial that includes visuals from the Ethereum-based Nouns NFT project. The commercial is titled, ‘Zero in the Way of Possibility’ for Bud Light Next, the brand’s latest ‘no carb beer’.
Bud Light’s senior director of digital Corey Browns said that the partnership will help the beer brand further authenticate itself in the NFT space. “As part of the partnership, Nouns has gifted Bud Light NEXT with a Nouns NFT in exchange for the famous Nouns glasses to be featured in our Super Bowl commercial,” revealed Brown.
Budweiser has always been in good spirits with the NFT space and in fact, was engaged with NFT culture by embracing an existing collection, and now its Bud Light brand is following the suit with the inventive Ethereum project.
As for Nouns DAO, it is a generative NFT project on the Ethereum blockchain. Its avatars are based on nouns.i.e., people, places, and things.
It is interesting how a DAO is created sometimes for a short term goal and sometimes for a ‘core vision’ too. For instance, AssangeDAO received a record-breaking contribution of 12,569 ETH from those who raised voices to free Wikileaks founder Julian Assange from prison. FreeRoss DAO, in the past, was formed for a similar purpose.
What ‘brewed’ exactly?
It all started when an animated Nouns-themed Budweiser artwork by Gremplin, the creator of the famous CrypToadz Ethereum NFT project caught Budweiser’s attention and sparked off ‘partnership related conversations’ between both the parties.
Following which there was a proposal in the DAO’s community that read, “A famous beverage business will feature Noun glasses in a 2022 Super Bowl advertisement in exchange for one Noun from Nouns DAO.”
It further noted, “Once the Noun is received, this brand will alter its Twitter avatar to include Noun glasses, and plans to allow holders of the brand’s own NFT to vote collectively with their Noun on future governance initiatives.”
The proposal was approved by the DAO members and the Nouns Foundation purchased the NFT for 127 ETH (about $394,000) and presented it to Bud Light.
