In Brief:
- Voyager Digital signed a deal with the basketball team Dallas Mavericks for the next five years as a crypto broker
- Voyager will also hold naming rights of Mave Gaming Hub
- In June, crypto exchange firm FTX had announced a sponsorship for Major League Baseball
Leading crypto trading platform, Voyager Digital announced a partnership with the Dallas Mavericks basketball team to expand the reach of crypto through different fan engagement, global activation, and educational programs.
Yesterday, Voyager Digital revealed that it is going to sign a deal with the Mavs to become its first cryptocurrency brokerage and international partner for the next five years. As a part of the deal, Voyager will also hold the naming rights of the franchise’s Mave Gaming Hub in Dallas which is a venue for the Mavs NBA 2k League team.
“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives,” said Voyager Digital co-founder and CEO Steve Ehrlich. “We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this within the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.”
Under the owner Mark Cuban, In NBA history, the franchise became the first one that accepted crypto payments for tickets and merchandise. The franchise had first started accepting Bitcoin in 2019.
Recently, Many crypto firms have made partnerships with leading sports organizations to gain profit and expand the area of the crypto world. Moreover, another crypto exchange FTX had also announced a sponsorship for Major League Baseball in June and before that had acquired the naming rights of Miami Heat for the next 40 years.
