In Brief:
- Bluesky finds a leader for Twitter’s “Decentralized” social media project.
- Jay Graber will lead the fledgling company, which will function on its own.
Bluesky, which was first made public in December 2019, hired Jay Graber on Aug 5. Jay Graber, a cryptocurrency developer, said on Twitter on Monday (August 16) that she is chosen to manage Blue Sky, an organization funded by Twitter.
She tweeted that she’ll be in charge of the firm recently formed by Twitter to decentralise social media.
Graber stated, “I’ve been working closely with a group of thinkers and builders from the last year.” “In January, we released an ecosystem review, and my next step is to hire for the Bluesky team” she added.
“As we continue on this path, I look forward to working collaboratively with Twitter and other firms. It won’t happen overnight, but we’ll keep you updated as we go,” she further added.
Later on, Monday, Twitter CEO and Founder Jack Dorsey confirmed the news on Twitter, saying it was a step toward decentralizing social media.
Bluesky is seeking to introduce a new decentralized technology. Twitter and others will become clients of Bluesky and rebuild their platforms on top of the standard, Dorsey said previously.
It will allow collaboration on building content algorithms that better promote “healthy conversation”. It will reduce the burden on individual companies to fight issues like abuse and hate speech.
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Last November, Dorsey’s FinTech payments startup, Square, announced a $50 million investment in the purchase of 4,709 bitcoins. Dorsey shared a photo of his PC running bitcoin “node” software on social media in February.
It’s still unclear whether Bluesky will build on current decentralized initiatives like ActivityPub, or create something entirely new.
