The Cleveland Cavaliers and Socios.com announced an official team partnership today.
Beginning with the upcoming 2021-22 season, the Socios.com logo will be featured on the Cavs practice jersey. In addition, the blockchain provider will have a brand presence in-venue with broadcast-visible LED courtside signage.
They will also have the ability to use the Cavs marks and logos in their global marketing efforts outside the United States and Canada. Socios.com is the first Cavaliers partner to leverage this unique branding opportunity under the NBA’s International Team Marketing Program.
Team-based fan engagement elements and activations alongside Socios.com are still in the review and development phase. The initial components of the partnership will focus on creating awareness and branding with Socios.com through the Cavaliers global asset platform.
This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Cavaliers around the world,” said Socios and Chiliz CEO Alexandre Dreyfus. “Socios.com is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into real players in the day-to-day activities of their favorite teams.”
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Many basketball franchises have already inked partnership deals with Socios. The partnerships with United States-based sports teams are part of Socios’ expansion into North America. Socios also plans to open a regional office in the near future. The Cavaliers become the third NBA team to join Socios.com’s sponsorship roster after the blockchain providers formed a pact with the Boston Celtics earlier in the month.
