Coinbase CEO Brian Armstrong believes Bitcoin’s future is brighter than ever, and he isn’t shying away from bold predictions. Speaking on FOX Business, Armstrong said there’s a “good chance bitcoin could be $1 million per coin” by around 2030.
He said bitcoin (BTC) could reach that level because rules around crypto are becoming clearer, big institutions are getting more involved, and demand for it is rising worldwide.
“Think long-term” on bitcoin’s future
Armstrong urged investors to “think long-term” and not get distracted by short-term price moves. He said people should focus on the bigger picture and the major shifts that are shaping bitcoin’s future. “I try not to get caught up in the short-term trends,” he said. “I think bitcoin could reach $1M by ~2030 based on current conditions and progress.”
He highlighted the role of new legislation making its way through Congress, which he says could unlock the next wave of crypto growth. “Part of it is the regulatory clarity and with market structure legislation getting close could be a major moment,” Armstrong noted.
U.S. BTC reserve could be a game-changer
Armstrong said BTC’s demand could surge if the U.S. government starts buying and holding it. If that happens, other countries would probably do the same, creating an even bigger push for bitcoin.
“The United States of America has a strategic bitcoin reserve. If the government is going to begin holding Bitcoin, that will be a massive driver of demand, and they will follow suit,” he said, suggesting other nations would likely follow America’s lead.
ETFs and institutional flows fuel demand
The Coinbase chief pointed to the recent surge in Bitcoin ETF approvals as another reason for optimism. “We saw the launch of Bitcoin ETFs by a number of firms and Coinbase is powering 80%,” he revealed, adding that “lots of capital haven’t gotten access to it and quite a long way to run” given Bitcoin’s fixed supply of 21 million coins.
Coinbase’s super app ambition
Beyond price predictions, Armstrong discussed Coinbase’s long-term vision to transform into a “super app” for financial services. “We want to be people’s primary account,” he said, aiming to provide everything from payments to rewards. Coinbase recently launched “4% rewards in bitcoin” as part of this push.
He also reaffirmed his support for self-custody but reminded users of the risks. “A lot of people do self-custody of crypto, which I’m supportive of… but you are taking a lot of personal responsibility not to lose the password,” Armstrong said.
With regulatory clarity approaching, institutional adoption accelerating, and even governments considering BTC reserves, Armstrong’s message was clear: “Think long-term.” And if he’s right, BTC’s next chapter could redefine global finance — with a $1 million milestone on the horizon.
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