Bybit EU, the European arm of the world’s second-largest cryptocurrency exchange, announced the official launch of its Bybit Card across the European Economic Area (EEA) on September 3, 2025. The launch is paired with a promotional 20% cashback offer aimed at driving adoption among new users.
The new product, a Mastercard, comes in both digital and real forms. It lets people use cryptocurrencies like Bitcoin and Bitcoin Cash to pay for everyday things. The card works with both Apple Pay and Google Pay, making it easy to pay online, make purchases in stores, and take money out of ATMs around the world.
To incentivize new sign-ups, Bybit is offering a 20% cashback on eligible spending for customers who apply during September 2025. To qualify, users must make a $100 deposit on crypto-funded transactions within their first month. The promotion also includes a €5 bonus for the first transaction in September, referral rewards, and 100% subscription rebates for services like Netflix and Spotify. The card itself carries no annual fees.
“There are months where decades happen, and the digital asset industry is having such a moment — thanks to increasing regulatory clarity and growing institutional as well as grassroots adoption,” said Mazurka Zeng, CEO of Bybit EU.
The launch aligns with the implementation of the Markets in Crypto-Assets (MiCA) , which provides a clearer legal framework for crypto services in the region. “With the Bybit Card, we are excited to give European users a trusted, secure, and rewarding way to make crypto part of their daily lives,” Zeng added.
While the card is available across most of the EEA, it will not be offered in Croatia, Ireland, Romania, or Norway, and the cashback promotion excludes Austria. Bybit reports that it has already issued over 2 million cards globally, underscoring its significant market presence.
Entering a Competitive Market
Once Bybit is live, it will be going up against Binance, Coinbase, and other big platforms in Europe that offer crypto-spending cards. Adding a card with lots of features under the new MiCA system is a smart move to get a piece of the growing market of people who want useful ways to spend their digital assets. The highly attractive, though promotional, 20% cashback offer is a clear tactic to differentiate itself and aggressively pursue new customers in the region.
There is now a bigger link between digital assets and regular money thanks to this growth. The most important thing to watch in this industry is how well-known competitors react to Bybit’s aggressive entry and marketing strategy.
Also, as MiCA is put into place in all member states, the acts of national regulators will have a big impact on how all crypto service providers do business. The main sign of how well the card did in breaking into the European market will be Bybit’s future reporting on how many people are using it.
Also Read: Bybit Teams Up with Tether to Strengthen Presence in Southeast Asia
