World Liberty Financial (WLFI), the Trump family–backed cryptocurrency venture, is in advanced talks to launch a publicly traded company that would hold its proprietary WLFI tokens, targeting a capital raise of about $1.5 billion, according to people familiar with the matter.
The plan, which is still being finalized, involves using an existing Nasdaq-listed shell company that World Liberty has already acquired, according to investor materials reviewed by Bloomberg. The proposed vehicle would hold a mix of WLFI tokens and cash reserves, with Eric Trump and Donald Trump Jr. expected to serve on its board.
Backers of the deal have pitched the concept to major investors in the technology and crypto sectors, with discussions said to be moving quickly. If completed, the venture would add to the Trump family’s growing digital-asset footprint.
World Liberty launched in late 2024 with a crypto-lending app and has since introduced USD1, a dollar-backed stablecoin, alongside its WLFI token, which has already generated roughly $550 million in sales.
The move would place World Liberty among a rising class of so-called “digital-asset treasury companies”, publicly traded firms that hold large amounts of cryptocurrency on their balance sheets. Such companies have raised an estimated $79 billion in 2025 for Bitcoin purchases alone, according to industry data.
The strategy echoes the playbook of Michael Saylor’s MicroStrategy, rebranded this year as Strategy, which pivoted in 2020 from a software business to a major Bitcoin holding company.
Strategy now holds more than $72 billion worth of Bitcoin and commands a market capitalization near $113 billion, despite reporting just $115 million in second-quarter revenue. Its stock has become a proxy for Bitcoin’s price, inspiring similar vehicles tied to Ether, Litecoin, Sui and other cryptocurrencies.
Trump Media, another Trump-linked entity, purchased $2 billion in Bitcoin earlier this year for its own treasury.
A spokesperson for World Liberty declined to comment, while representatives for Eric Trump and Donald Trump Jr. did not respond to requests.
If successful, the planned WLFI treasury company could become one of the largest altcoin-focused public vehicles, signaling both the Trump family’s deepening crypto ambitions and the continuing investor appetite for token-based balance sheet plays.
Also Read: Trump’s WLFI Launches USD1 Points Program for Stablecoin Users
